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Job Summary:
We are seeking a highly motivated and dynamic Senior Marketing Executive to drive impactful marketing initiatives and contribute to the growth of our company. The ideal candidate brings high energy, a positive and pleasant personality, and a strong, agile mindset to thrive in a fast-paced environment. You will be responsible for planning and executing innovative marketing campaigns, managing multiple priorities, and collaborating with stakeholders to achieve business objectives. This role requires a creative and results-driven individual who can work independently while fostering teamwork and delivering outstanding results.
Job Descriptions :
- Plan and execute lead generation strategies through both offline and digital marketing campaigns, including Google Ads, social media, website, email, and on-ground activation events, ensuring all campaigns drive results and meet business objectives.
- Collaborate with internal and external stakeholders to ensure all marketing, promotional projects, and new product launches are effectively coordinated, deadlines are met, and budgets are managed efficiently.
- Conduct keyword research and implement SEO best practices to optimize content for search engines and enhance visibility.
- Develop and write creative copy for various marketing campaigns, including emails, social media posts, and advertisements, ensuring the messaging aligns with brand guidelines.
- Create and manage editorial calendars and schedules to ensure a consistent flow of content for audience interaction while analyzing and refining strategies as needed.
- Manage social media communications, including creating content and moderating user-generated content in line with moderation policies, to engage and grow the community.
- Stay updated on industry trends, competitor analysis, and customer needs to produce relevant, impactful content and monitor campaign results for continuous improvement.
- Provide support for the company's public relations (PR), community, and branding activities, including organizing events, brainstorming innovative ideas, drafting press releases, and maintaining relationships with media.
- Assist with any additional ad-hoc marketing-related tasks and projects as assigned.
As part of the Marketing & Community Team, you are expected to:
- Participate in brainstorming and developing creative marketing plans and growth strategies
- Be the ambassador of the business community ecosystem through partnerships and events
- Promote and ensure optimal understanding of marketing plans across the company.