MARKETING COMMUNICATION EXECUTIVE (LOCAL ONLY) - ALILA BANGSAR KUALA LUMPUR
Salary undisclosed
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Summary
Job Overview
The Marketing Communication Executive is responsible for developing, implementing, monitoring, and evaluating the hotel’s marketing and social media strategies. The role ensures on-brand communication across all platforms, supports business objectives, and safeguards the brand's reputation while driving engagement and revenue through creative and strategic content.
Key Responsibilities
General Responsibilities
- Uphold the brand’s reputation and ensure consistent implementation of brand standards.
- Collaborate with colleagues, partners, and guests to foster strong relationships.
- Actively participate in marketing activities and support operational departments as needed.
- Promote eco-friendly practices in line with Earth Check principles.
- Maintain confidentiality and ensure marketing systems and databases are up-to-date.
Marketing & Social Media Management
- Develop and execute comprehensive social media plans aligned with the brand's positioning.
- Create engaging content for platforms like Instagram, Facebook, LinkedIn, and others.
- Identify influencers and content creators for collaborations and partnerships.
- Supervise social media agencies, photographers, and videographers.
Content Creation
- Design visually appealing content that reflects the brand’s luxurious image.
- Manage and organize digital assets, including photography and videography.
- Produce creative campaigns to promote rooms, food & beverage outlets, and events.
- Generate promotional materials and align communication campaigns with marketing strategies.
- Work with Cluster Creative Services for content creation.
Technical Expertise
- Proficiency in social media platforms (Instagram, Meta, Threads, YouTube, TikTok, etc.).
- Skilled in Adobe Suite, Corel Draw, and multimedia tools for photography, video, and animation.
- Strong time management, administrative skills, and professional English business correspondence.
Qualifications
Ideal Candidate Profile
- Creative Visionary: Passionate about culture, design, and storytelling.
- Problem Solver: Innovative thinker with a proactive approach.
- Team Player: Excellent interpersonal skills with the ability to collaborate across departments.
- Organized Professional: Capable of working under pressure and managing tight deadlines.