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Executive, Brand & Communications

  • Full Time, onsite
  • International Medical University - Imu
  • Kuala Lumpur, Malaysia
Salary undisclosed

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Job Responsibilities

  • Developing and executing a results-driven, multi-platform communications strategy and plan (online and offline) in line with corporate and brand direction
  • Creating and managing all marketing materials and collaterals for the university, various marketing events and university events
  • Tracking effectiveness of various campaigns and improvisation
  • Supporting marketing activities and events in the University
  • Involving in student recruitment and counselling

Details

Marketing Communications

  • Manages the marketing collaterals for activities and events (Open Day, Info Day, FIS Day etc)
  • Monitor all printed promotional materials and ensure accuracy of information and branding guideline.
  • Manage and archive IMU’s communication materials including photos and videos.
  • New programmes launch.

Media Booking/Creative Agency Management

  • Liaise and drive projects with agencies (media, creative, digital, events) to ensure campaign deliverables are executed on time.
  • Manages the media planning and ad booking for the university and student recruitment events.
  • Manages the media planning and ad creative for the University’s marketing collaterals and ensure consistency in branding.

School Engagement

  • Establish and build rapport with the secondary school’s counsellors in targeted schools.
  • Organise workshops with Counsellors.
  • Join school magazine ad.

Events

  • Coordinate requests for marketing collaterals for events and promotion activities
  • Support marketing activities and events in the University
  • Manage virtual live webinar - Programmes, Schools, CTNH

Programme Enquiry

  • Assist in programme enquiry as and when needed for both local and international events.
  • Travel to attend Education Fairs and School Fairs as part of the student recruitment campaign.

International Marketing

  • Assist in the international marketing events, programme enquiry for Indonesia, Sri Lanka and Singapore market.
  • Provide promo collaterals and support in these events (when needed)

Administrative

  • Raising PR/PO/PAF documents
  • Ensure the Billing List of PO/PR is updated daily/weekly.
  • Ensure all payments are paid on time.

Job Requirements

  • Excellent verbal and written communication skills.
  • Excellent organisational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Proficient with Microsoft Office Suite or related software.
  • Minimum a Bachelors degree in Marketing, Corporate Communications,
  • Advertising, Event Management, Business Management or any related field.
  • At least 3 years of related experience in marketing or communications.