Executive, Brand & Communications
Salary undisclosed
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Job Responsibilities
- Developing and executing a results-driven, multi-platform communications strategy and plan (online and offline) in line with corporate and brand direction
- Creating and managing all marketing materials and collaterals for the university, various marketing events and university events
- Tracking effectiveness of various campaigns and improvisation
- Supporting marketing activities and events in the University
- Involving in student recruitment and counselling
Details
Marketing Communications
- Manages the marketing collaterals for activities and events (Open Day, Info Day, FIS Day etc)
- Monitor all printed promotional materials and ensure accuracy of information and branding guideline.
- Manage and archive IMU’s communication materials including photos and videos.
- New programmes launch.
Media Booking/Creative Agency Management
- Liaise and drive projects with agencies (media, creative, digital, events) to ensure campaign deliverables are executed on time.
- Manages the media planning and ad booking for the university and student recruitment events.
- Manages the media planning and ad creative for the University’s marketing collaterals and ensure consistency in branding.
School Engagement
- Establish and build rapport with the secondary school’s counsellors in targeted schools.
- Organise workshops with Counsellors.
- Join school magazine ad.
Events
- Coordinate requests for marketing collaterals for events and promotion activities
- Support marketing activities and events in the University
- Manage virtual live webinar - Programmes, Schools, CTNH
Programme Enquiry
- Assist in programme enquiry as and when needed for both local and international events.
- Travel to attend Education Fairs and School Fairs as part of the student recruitment campaign.
International Marketing
- Assist in the international marketing events, programme enquiry for Indonesia, Sri Lanka and Singapore market.
- Provide promo collaterals and support in these events (when needed)
Administrative
- Raising PR/PO/PAF documents
- Ensure the Billing List of PO/PR is updated daily/weekly.
- Ensure all payments are paid on time.
Job Requirements
- Excellent verbal and written communication skills.
- Excellent organisational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Proficient with Microsoft Office Suite or related software.
- Minimum a Bachelors degree in Marketing, Corporate Communications,
- Advertising, Event Management, Business Management or any related field.
- At least 3 years of related experience in marketing or communications.