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Senior Executive, Copywriter

Salary undisclosed

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Position Title

Copywriter

Reports To

Manager, Creative Head - Copywriting

Role Purpose

Accountable for ideating and provide copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design and Internal communication projects.

Key Accountability

  • Writing clear, compelling, and persuasive copy for different mediums, such as ads, blog posts, newsletters, social media posts, and more.
  • Conducting thorough research and interviews to gather relevant information and insights for creating impactful copy.
  • Collaborating with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
  • Creating outlines and guidelines to provide structure and direction for each copywriting project.
  • Editing and proofreading copy to ensure accuracy, consistency, and high editorial standards.
  • Adhering to brand guidelines and maintaining brand voice and tone across all written materials.
  • Keeping up-to-date with industry trends, best practices, and emerging technologies in copywriting and digital marketing

Qualification & Experience

Bachelor's Degree in Marketing, Communications, Journalism or any related field
  • Years of Experience :5-7 years of working experience in related fields
Areas of Experience :
  • Experience with creating compelling messages for different target demographics across multiple platforms (in print, online, mobile, etc). Crisis communication experience is a plus.
  • Familiarity with different industries and the ability to adapt writing style and tone accordingly
  • Reading, speaking, writing in Mandarin and/or Bahasa Malaysia is an advantage.
  • Able to be vocal and take ownership of campaigns.
  • Must be proficient in word processing programs like MS Word or Google Docs and must have Powerpoint and Google Slides experience.