Protégé (Social Media and PR Assistant)

Key Responsibilities: • Social Media Management: o Assist in the creation, scheduling, and publishing of engaging content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). o Monitor social media accounts for comments, messages, and mentions, and respond in a timely and professional manner. o Help track social media performance metrics, create reports, and suggest improvements. o Stay up-to-date with social media trends, tools, and best practices. o Assist in monitoring competitors and industry trends to inform social media and PR strategies. • Public Relations Support: o Assist in drafting press releases, media kits, and other PR materials. o Maintain a media database and assist in identifying relevant journalists and influencers for outreach. o Help coordinate events, press conferences, and media interviews. o Track and compile media coverage and help maintain a press clippings archive. • Content Creation: o Contribute to the creation of written content such as blog posts, newsletters, and press releases. o Assist in the design and creation of graphics and videos for social media and other marketing channels.