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J21-Senior Google Ads Specialist

  • Full Time, onsite
  • Agensi Pekerjaan VR Excellent (M) Sdn Bhd
  • Petaling Jaya, Malaysia
RM 8,000 - RM 8,000 / month

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J21-Senior Google Ads Specialist

MYR4,000 - MYR8,000 Per Month

Petaling Jaya, Selangor

Key Responsibilities:

- Google Ads Campaign Strategy & Execution

- Develop, execute, and optimize Google Ads campaigns across all NP business units (supplements, gyms, and fitness services).

- Set up and manage Search, Display, YouTube, Shopping, and Retargeting campaigns to drive traffic and conversions.

- Conduct keyword research, audience targeting, and ad copy optimization to enhance ad effectiveness.

- Continuously A/B test ads, landing pages, and audience segments to improve CTR and conversion rates.

- On-Page SEO Optimization: Optimize title tags, meta descriptions, H1-H6 tags, and ALT tags to ensure effective keyword distribution across pages, aligning content with user search intent.

- Technical SEO: Address technical site issues, such as page load speed, responsive designs, HTTPS security, 404 errors, and sitemap usage, to ensure seamless crawling and indexing by search engines.

- Content Optimization and Marketing: Write or edit SEO-optimized content based on keywords and user needs, improving blog quality and relevance to increase organic traffic.

- Link Building: Execute link-building strategies by publishing quality content and collaborating with other websites to boost domain authority.

- SEO Tools: Skilled in using main SEO tools (e.g., Moz, Screaming Frog, Yoast SEO) for site audits, competitor analysis, keyword research, and traffic tracking.

- Competitor Analysis: Analyze competitors' SEO strategies to develop optimization plans and enhance competitive positioning.

- Media Relations: Establish and maintain relationships with media and industry influencers, regularly publishing press releases to enhance brand exposure.

Performance Analysis & Optimization:

- Track, analyze, and report on key campaign metrics (CTR, CPA, ROAS, conversion rates) for each project.

- Adjust bids, budgets, and ad placements to maximize ROI across multiple campaigns.

- Identify weak-performing ads and implement changes to optimize performance.

- Stay updated on Google Ads algorithm changes and industry best practices to maintain competitive performance.

- Budget & ROI Management

- Manage and track ad budgets across multiple projects to ensure the highest return.

- Provide monthly budget forecasting and recommendations to scale spend profitably.

- Evaluate how digital ads contribute to measurable results in leads, sales, and conversions.

- Collaboration & Cross-Team Coordination

- Work closely with designers, marketers, and copywriters to develop high-converting ads.

- Align advertising strategies with business goals for supplements, gym services, and training programs.

- Align content marketing strategies with ad performance to target decision-making.

- Optimization & Landing Page Performance

- Optimize ad landing pages to improve user experience and conversion rates.

- Conduct A/B tests and suggest improvements in website performance related to ad campaigns.

- Regularly review ad creatives and landing pages to ensure all pages are optimized for performance.

- Research & Industry Trends

- Research the latest Google Ads performance strategies in the fitness and supplement industries.

- Research new bidding strategies and formats to keep NP at the forefront of digital advertising.

- Implement cutting-edge strategies that give NP a competitive edge in Google Ads.

Requirements:

- Proven track record in managing high-budget Google Ads campaigns with strong ROI results.

- Minimum 3-5 years of experience in Google Ads campaign management, preferably in e-commerce, fitness, or supplement industries.

- Strong analytical skills – ability to interpret data, identify trends, and make data-driven decisions.

- Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Conversion Tracking tools.

- Experience in handling multiple projects simultaneously and managing ad budgets effectively.

- Knowledge of landing page optimization and conversion rate optimization (CRO).

- Excellent problem-solving skills and ability to think strategically.

- Strong communication skills and ability to collaborate across teams.

- Ability to adapt to fast-paced environments and adjust strategies as needed.

- Proven experience managing Google Ads campaigns with measurable success.

Job Types: Full-time, Permanent

Pay: Up to RM8,000.00 per month

Benefits:

  • Additional leave
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Supplemental Pay:

  • Yearly bonus

Education:

  • Diploma/Advanced Diploma (Required)

Experience:

  • Google Ads campaign: 3 years (Required)

Work Location: In person