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Marketing Executive (CRM)

RM 4,500 - RM 4,500 / month

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Purpose of the role:
The Marketing Executive will own myNEWS Loyalty Programme and manage the campaign planning, set-up, marketing communication and campaign reporting of CRM within a dynamic environment

Main Duties

  • Create, manage, deliver analyse and report all CRM campaigns for the business from campaign planning, to creation, system set up, promotional coms, campaign reporting and analysis.
  • Develop and create all promotional coms for all myNEWS CRM campaigns and activities.
  • Manage all reports relating to campaign performance, promotional comms and CRM activities to determine the effectiveness.
  • Create a content marketing plan for CRM campaigns and promotional comes.
  • Develop and brief creative copy and concepts to creative team for design.
  • Work closely with marketing team and merchandising teams to co-ordinate CRM related campaigns and activities across the business.
  • Work closely with IT team on managing any errors or changes.
  • Work closely with operations on briefing upcoming CRM campaigns and activities as well as handling CRM related complaints.

Job Requirements

  • At least 2 years experience in a similar role managing campaigns, promotional coms and data analysis.
  • Demonstrated experience in working with database, marketing communications and marketing campaigns.
  • Excellent communication skills both verbal and written.
  • Advanced level of computer literacy in Microsoft packages, particulary in Excel and Power Point.
  • Ability to manage projects, plan, organize and priorities.
  • Ability to work effectively under high pressure and minimal supervision.
  • Excellent team player and interpersonal skills.

Job Type: Full-time

Pay: Up to RM4,500.00 per month