Product Manager, AWM Retail SG and MY

Product Manager, AWM Retail SG and MY

Location: Bangsar South, Kuala Lumpur

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

Smith+Nephew is a portfolio medical technology business focused on the repair, regeneration and replacement of soft and hard tissue. We exist to restore people’s bodies and their self-belief by using technology to take the limits off living. We call this purpose ‘Life Unlimited’. Our 18,000 employees deliver this mission every day, making a difference to patients’ lives through the excellence of our product portfolio, and the invention and application of new technologies across our three global business units of Orthopaedics, Sports Medicine & ENT and Advanced Wound Management.

Role Overview

AWM Retail Product Manager is responsible for developing the overarching strategic direct for assigned brands and marketing strategy, leading, and overseeing the commercial deployment of brand/indication messages and tactics for key portfolio. This position requires a balance of strategic thinking, market analysis, relationship management, and product expertise, with the primary goal of driving business growth.

Working with the Retail Senior Business Unit Manager, you will develop and implement an integrated marketing plan designed to drive demand, improve messaging, and engage the sales team to achieve overarching annual growth plans for your assigned portfolio. The role involves working closely external partners to ensure that marketing campaigns are aligned with business goals, resonate with consumers, and effectively support retail partners.

What will you be doing?

• Develop and implement brand execution, activations, advertising, promotion for the deployment of the brand marketing plan
• Drive consumer demand for the brand through the deployment of different marketing mix in both online and offline store.
• Lead in-store brand activities, promotion deployment, POSM development, marketing collaterals, brand events and related operational activities.
• Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.
• Develop and oversee budgets for product development, marketing, and sales initiatives.
• Optimize the product mix to enhance both revenue and profitability
• Collaborate with key stakeholders to translate market and customer insights into successful marketing campaigns
• Devise customer journey mapping for key target audience
• Analyze customer insights, market trends, market analysis, and marketing best practices to build successful strategies and marketing campaigns
• Working with Regional teams to ensure alignment and support for local marketing plans
• In partnership with Supply chain, forecast expected demand, manage stock requirements and minimize the impact on customers from any supply constraints
• Train and coach distributor/internal sales team to maximize effort and performance.
• Achieve budgets for the assigned product portfolio.

What will you need to be successful?

• At least 10 years’ experience in Brand/ Product Management. Candidates with experience in the Consumer Healthcare Segment or Consumer Packaged Goods Segment will be an advantage
• Experience in digital space – social media, e commerce, analytics is required
• A strong communicator with ability to work within a cross functional team environment
• Strong communication and presentation skills.
• Experience of working in a fast-paced customer focused environment
• Ability to present financial information
• Ability to travel as needed for market visits, customer engagements, and team collaboration
Ability to work with BUM, Distributor, Sales team.

You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

• Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about our Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
• Your Future: Generous annual bonus and pension Schemes, Save As You Earn share options.
• Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
• Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
• Flexibility: Hybrid Working Model (For most professional roles).
• Training: Hands-On, Team-Customised, Mentorship.
• Extra Perks: Discounts on Gyms and fitness clubs, Salary Sacrifice Bicycle and Car Schemes and many other Employee discounts.