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About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The Channel Company, the global leader in strategic channel growth for the world’s top technology providers, is seeking a Marketing Manager to join our team covering the APAC region. This high-visibility, high-impact role will manage and develop our in-region portfolio of events and subscriptions dedicated to providing news, analysis, and insights for the IT community.
The role will focus on developing the market position of our brands and events, and work closely with the Marketing Director, to drive registrations and bookings for live/hybrid conferences and awards. Additionally, the marketing manager will be responsible for generating top-of-the-funnel sales leads and growing and engaging our audience readership. Proactivity, efficiency, organisation, and a target-driven mindset are essential for the success in this role.
The ideal candidate will have experience in marketing and events, strong attention to detail, excellent writing skills, and the ability to work effectively with key stakeholders.
You’ll be joining a fun, supportive, and hardworking global marketing team. It is a great opportunity to join a collaborative team where ideas are welcome, creativity is encouraged, and support is given.
This role offers exposure to all areas and seniorities of the business, providing a fantastic opportunity for career progression within the company.
What you'll do
- Implement successful marketing initiatives to grow event delegates/entry numbers, brand reach & subscriptions to APAC media websites
- Support the sales pipeline with highly qualified, sales ready leads for events and media
- Develop and execute strategies that drive awareness and engagement
- Take a data-driven approach to customising marketing assets
- Manage and co-ordinate the content marketing schedule to drive customer engagement and support SEO strategy
- Work closely with editorial, data and the events team on event and product development and improvements
- Develop and co-ordinate marketing activity across multiple channels including email, website, print, digital, events and social media to drive lead generation
- Ensuring content is current, accurate and relevant across websites and marketing collateral
- Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
- Work with the design department to develop the look and feel of events and the brand and ensure that communications across all channels are on-brand
- Manage and co-ordinate all partnerships and presence at internal and industry events
- Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing plan, underpinning the effectiveness of all campaign activity
- Improve delegate/customer insight and sales conversion
- Manage the creation and optimisation of campaign landing pages, acquisition, and renewal activity
- Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
- Manage and review and feedback on reporting and performance metrics
- Contribute to overall knowledge and expertise within the wider marketing team
- Closely monitor and report registrations/subscriptions versus target on all events and media, updating central sheets to ensure accurate financial reporting at group level
Qualifications
- 5+ years marketing & events experience, in B2B
- Any experience of the technology markets would be advantageous but not essential
- Knowledge and experience of digital, email and social media marketing
- Strong understanding of analytical tools to report on campaign effectiveness and customer engagement
- An understanding of how marketing is used to drive leads and how that's measured
- Excellent verbal and written communication skills
- Experience of CRM platforms
- Effective time management
- A strong commercial acumen
- The ability to work both independently and as part of a team
- A positive and enthusiastic approach to your work
- A willingness to learn and take on new ideas
- A good work ethic