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CRM Marketing Specialist

RM 2,500 - RM 4,000 / month

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Key Responsibilities:
1. Customer Experience & Careline Journey Setup

  • Design and implement customer careline workflows for new campaigns or client engagements.
  • Collaborate with internal teams to optimize customer interaction touchpoints.

2. CRM Marketing & Messaging Strategy

  • Build and execute customer engagement journeys across Email, WhatsApp, SMS, and other digital channels.
  • Work with CRM tools to schedule and deploy marketing messages to segmented audiences.
  • Develop automation strategies to enhance customer retention and loyalty campaigns.

3. Message Deployment & Campaign Execution

  • Manage and execute marketing message blasts via loyalty campaigns.
  • Ensure timely and accurate delivery of push notifications and email campaigns.
  • Conduct A/B testing to optimize campaign performance.

4. Performance Monitoring & Reporting

  • Track, analyze, and report on customer engagement and campaign effectiveness.
  • Monitor email and message deliverability, making improvements where necessary.
  • Provide insights and recommendations based on data-driven analysis.

Job Requirements

  • 1-2 years of relevant experience in CRM marketing, customer experience, or digital marketing (fresh graduates are welcome).
  • Ability to translate strategies into actionable campaigns.
  • Strong problem-solving skills with high attention to detail.
  • Comfortable working with marketing and communication tools such as Mailchimp, Manychat, Sleekflow, MessageBird, or equivalent.
  • Hands-on experience with email marketing, push messaging, and automation tools is a plus.
  • Proficiency in Windows and Microsoft Office Suite, especially Excel.
  • Quick learner with the ability to adapt to new software and tools.
  • Strong communication skills to collaborate with cross-functional teams.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.

Job Type: Full-time

Pay: RM2,500.00 - RM4,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Yearly bonus