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CRM Marketing Specialist
RM 2,500 - RM 4,000 / month
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Key Responsibilities:
1. Customer Experience & Careline Journey Setup
- Design and implement customer careline workflows for new campaigns or client engagements.
- Collaborate with internal teams to optimize customer interaction touchpoints.
2. CRM Marketing & Messaging Strategy
- Build and execute customer engagement journeys across Email, WhatsApp, SMS, and other digital channels.
- Work with CRM tools to schedule and deploy marketing messages to segmented audiences.
- Develop automation strategies to enhance customer retention and loyalty campaigns.
3. Message Deployment & Campaign Execution
- Manage and execute marketing message blasts via loyalty campaigns.
- Ensure timely and accurate delivery of push notifications and email campaigns.
- Conduct A/B testing to optimize campaign performance.
4. Performance Monitoring & Reporting
- Track, analyze, and report on customer engagement and campaign effectiveness.
- Monitor email and message deliverability, making improvements where necessary.
- Provide insights and recommendations based on data-driven analysis.
Job Requirements
- 1-2 years of relevant experience in CRM marketing, customer experience, or digital marketing (fresh graduates are welcome).
- Ability to translate strategies into actionable campaigns.
- Strong problem-solving skills with high attention to detail.
- Comfortable working with marketing and communication tools such as Mailchimp, Manychat, Sleekflow, MessageBird, or equivalent.
- Hands-on experience with email marketing, push messaging, and automation tools is a plus.
- Proficiency in Windows and Microsoft Office Suite, especially Excel.
- Quick learner with the ability to adapt to new software and tools.
- Strong communication skills to collaborate with cross-functional teams.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Job Type: Full-time
Pay: RM2,500.00 - RM4,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Yearly bonus