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Digital Marketing Executive
RM 3,000 - RM 4,500 / month
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Job Summary:
The Digital Marketing Executive will develop and implement digital marketing strategies to drive growth, engagement, and sales. This role will involve managing online campaigns, analyzing data, and working across platforms to enhance the company's online presence.
Key Responsibilities:
- Campaign Management:
- Plan and execute digital marketing campaigns, including content marketing, social media, and online advertising.
- Monitor and optimize campaigns to improve performance and ROI across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
- Content Strategy:
- Collaborate with content teams to develop engaging and relevant content (blogs, social media posts, newsletters, etc.).
- Ensure content aligns with brand voice, audience interests, and SEO best practices.
- Social Media Marketing:
- Develop and implement social media strategies to increase brand visibility and engagement.
- Manage company social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.), including posting, scheduling, and interacting with followers.
- Analyze social media metrics and adjust strategies accordingly.
- Analytics & Reporting:
- Use analytics tools (Google Analytics, social media insights, etc.) to track and report on campaign performance and website traffic.
- Provide recommendations based on data analysis to optimize future campaigns and improve KPIs (key performance indicators).
- Brand Awareness:
- Work closely with the marketing team to align digital campaigns with the overall marketing strategy.
- Help drive brand awareness and customer acquisition through targeted digital marketing initiatives.