Marketing Executive / Senior Marketing Executive
Salary undisclosed
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Responsibilities:
- Develop tailored VM guidelines for Malaysian Retail Shops inspired by HQ's VM guidelines, encompassing window visuals, POSM and LBP visuals, and strategic showcase placement.
- Collaborate closely with designers to craft compelling VM artwork that aligns seamlessly with the brand's visual identity.
- Devise localized marketing campaign proposals tailored to business objectives and brand ethos, encompassing in-depth competitor analysis, consumer insights, innovative marketing strategies, video/photo production planning, creative copywriting, and more.
- Assist in identifying reputable production houses and models for seamless production execution, maintaining strong communication with vendors and partners throughout the process.
- Monitor and analyse the performance of marketing initiatives, offering valuable insights on key performance indicators.
- Regularly showcase outstanding marketing campaigns across diverse industries, conducting in-depth case studies on marketing channels such as social media, retail outlets, and OMO platforms.
- Provide monthly reporting on marketing material compilation and social media analytic report for improvement and recommendation.
- High accuracy in managing online listings, online campaigns, and online stock levels across all e-commerce platforms like Shopee & official websites.
- Support new product launches and ensure their timely availability online.
- Track sales performance and KPIs, such as conversion rates and traffic. Generate weekly and monthly performance reports to improve revenue and market share.
Requirements:
- Diploma/Degree in Marketing or Business Administration.
- Minimum 3-5 years of relevant marketing experience (social media, production, kol marketing, creation, etc.)
- With marketing experience in fashion, jewellery, or watches industries
- Has hands-on experience in video/photo production, content creation and influencer marketing would be advantageous.
- Knowledge of VM techniques, visual arrangement, window set-up, in-store display, etc.
- Detailed-minded, proactive and strategic thinking, with good time management and an organized approach to tasks.
- Ability to multitask in a fast paced environment.
- Able to work independently and as a team.
- Proficient in both written and spoken English and Bahasa Malaysia; proficiency in Mandarin is an added advantage.