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Content Specialist

Salary undisclosed

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The Content Specialist is responsible for crafting, managing, and executing social media strategies to enhance brand visibility and engagement. This role involves creating high-quality content, analyzing performance metrics, and staying ahead of industry trends to ensure our brand remains relevant and relatable to our audience

Job Description

  • Develop, curate, and publish high-quality, engaging content across social media platforms (TikTok)
  • Strategizing content for one of the top rated TikTok account (Skincare category) in the market.
  • Collaborate with video editors, photographers, and videographers to produce visually compelling content
  • Stay ahead of social media trends and challenges, integrating them into our content strategy to maintain relevance and virality.
  • Plan and implement social media campaigns aligned with marketing goals.
  • Optimize content for social media algorithms to maximize reach and engagement.
  • Work closely with other marketing teams to integrate social media content seamlessly into broader marketing campaigns.
  • Monitor performance metrics, analyze data, and provide insights to refine content strategy and enhance overall performance.

Job Requirement

  • Proven experience in creating social media content. (e.g. TikTok, Douyin)
  • Understanding on the requirements and needs of local demographic on social media trends.
  • Good knowledge in skincare product would be advantage.
  • Experience in managing social media account, e.g. TikTok
  • Excellent written and verbal communication skills, proactive and quick learner.
  • A creative mindset with the ability to think outside the box.