Senior Executive, Marketing (Brand)
Our Blend
The Coffee Bean & Tea Leaf is one of the world’s largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store in Southern California, and today we have over 1100 cafes in over 20 countries, and our Global Headquarters in Singapore.
The Coffee Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone’s day.
Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.
Passion is contagious, and we’ve got a serious case of it. If you are just as passionate as we are, come join our Brew Crew!
Brew Crew Opportunity
Our Global Brew Crew is seeking a Senior Executive, Marketing (Brand) to execute marketing strategies, liaise with partners on brand collaborations, organize and oversee advertising/ communication campaigns (social media, TV etc.) and assist the marketing team to oversee the implementation of marketing plans.
Key Responsibilities
In this role, you will:
- Assist in managing marketing department staff by providing tasks, objectives and strategies
- Assist in interviewing, orientation, and training of new marketing department staff
- Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts
- Regularly interact with marketing partners to receive information and updates about marketing campaign progress and results
- Evaluate marketing reports compiled by marketing staff members
- Present regular updates and information to other department heads and executives
- Work with executives to incorporate marketing needs into overall company planning and strategy
- Monitor department’s activity and brainstorms potential improvements or changes in marketing strategy, products, or services
- Organise and attends company-wide and marketing events
- Liaise with PR Agency in securing access to major media channels and important sponsorships
- Travel to meet partners and attend industry events, and seminars
- Help with marketing plans, advertising, direct marketing and campaigns
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Liaise with designers and printers and organise photo shoots and/or video productions
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
- Adhere to and implement company policies and procedures
Your Ingredients
- Advanced Degree in Marketing, Business, or a Related Field, Extensive Marketing Experience
- Interpersonal skills that enable you to work with people at all levels of an organisation, and motivate team members
- Written and spoken communication skills that allow you to inform and advise others clearly
- Strong teamworking skills and a collaborative approach to learning, both face-to-face and remotely
- Organisational and planning skills to manage your time and to meet deadlines and objectives
- Good time-keeping skills and the ability to multitask to enable you to effectively manage training schedules
- Proactive, enthusiastic and innovative approach to work
- Personal commitment to improving your own knowledge and skills and a passion for continuing learning and development.
Performance & Rewards
At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.
At The Coffee Bean & Tea Leaf, we are a global company committed to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our culture and in our work.