Digital Marketer

Job Description: We are seeking a detail-oriented and analytical Advertising Analyst to join our marketing team. The ideal candidate will be responsible for evaluating advertising campaigns and metrics to optimize performance and enhance our marketing strategies. This role involves data analysis, market research, and collaboration with creative teams to develop effective advertising initiatives. Key Responsibilities: Analyze advertising campaign performance across various channels, including digital, print, and social media. Monitor key performance indicators (KPIs) to assess the effectiveness of advertising strategies. Conduct market research and competitive analysis to identify industry trends and consumer insights. Collaborate with marketing and creative teams to provide data-driven recommendations for campaign improvements. Prepare detailed reports and presentations on advertising performance and ROI for stakeholders. Assist in budget allocation and forecasting for advertising initiatives. Develop and maintain dashboards to track advertising metrics and progress. Support the planning and execution of advertising campaigns, ensuring alignment with overall marketing goals. Qualifications: Bachelor’s degree in Marketing, Advertising, Business Analytics, or a related field. 3-4 years of experience in advertising, marketing analysis, or a similar role. Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel). Excellent communication skills, both written and verbal, with the ability to present data clearly. Familiarity with advertising platforms such as Google Ads, Facebook Ads, and other digital marketing tools. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously. Attention to detail and strong problem-solving abilities.