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Senior Marketing Executive

RM 6,000 - RM 7,000 / month

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Campaign Development and Execution

• Assist in developing and delivering national marketing campaigns, ensuring smooth execution from concept and consumer testing to launch and post-campaign evaluation.

• Independently manage specific projects, including goal setting, sales projection, budget management, and in-store execution.

• Monitor and track campaign progress in real time, adjusting strategies based on data insights and market dynamics.

• Identify opportunities for hyper-localized campaigns to drive engagement in specific markets.

Agency and Partner Management

• Coordinate with external creative, media, production, and PR agencies to ensure high-quality deliverables and adherence to timelines.

• Act as the primary point of contact for agency relationships, ensuring alignment with brand guidelines and objectives.

• Establish strong partnerships with vendors to negotiate favorable terms and improve operational efficiency.

• Evaluate agency performance periodically to ensure alignment with business objectives and recommend improvements.

• Foster collaborative relationships with agencies to encourage innovative ideas and fresh creative approaches.

Media and Channel Management

• Collaborate on media planning and placement across channels (TV, Print, Radio, Digital, etc.) to drive trial and repeat usage.

• Analyze campaign performance and implement learnings for future activities.

• Explore emerging media platforms and trends to identify new opportunities for audience engagement.

• Stay updated on the latest media consumption trends to incorporate cutting-edge approaches into campaigns.

• Manage digital campaigns with a focus on optimizing performance through A/B testing and data-driven decisions.

• Build and maintain a strong brand voice that resonates consistently across all consumer touchpoints.

Brand Stewardship

• Support initiatives to enhance brand position and perception, ensuring adherence to brand guidelines and compliance with trademarks and logos.

• Contribute to continuous improvement in marketing programs through planning, execution, and post campaign analysis.

• Conduct competitor analysis regularly to maintain a competitive edge in the market.

Collaboration and Communication

• Work closely with the Marketing Manager and cross-functional teams to align marketing efforts with business objectives.

• Provide insights and recommendations to optimize customer engagement and maximize ROI.

• Develop and present regular reports to stakeholders, highlighting successes, areas for improvement, and actionable next steps.

• Collaborate with the product development team to ensure marketing strategies align with product launches.

Project

• Represent the brand and Company to network and open new marketing and branding opportunities for the brand and business.

• Manage ad-hoc projects to support the Company's needs and growth.

Experience

• Possess at least Degree in Business Studies/Marketing, related field or equivalent.

• Has F&B or retail management experience in relevant working environment.

• Those experienced in Corporate Branding is encouraged to apply.

• 5-8 years of experience in marketing, preferably in the F&B industry or a fast-paced consumer-driven sector.

• Good in IT skills – Microsoft Excel/PPT/Word.

• Proven track record of planning and executing successful marketing campaigns that drive measurable business outcomes.

• Hands-on experience with media planning and managing agency relationships.

• Experience in marketing automation tools and CRM platforms to streamline processes.

• Proven ability to lead crisis management in marketing situations, ensuring brand integrity.

Management Skills

• Strong project management skills, including goal setting, timeline development, and resource allocation.

• Experience in budget management, ensuring efficient allocation of resources to maximize ROI.

• Ability to mentor and develop junior marketing team members to build future leaders.

• Exceptional organizational skills to manage multiple projects with competing deadlines.

Personal Skills

• Strategic thinking with the ability to translate business objectives into effective marketing strategies.

• Excellent communication and presentation skills, both written and verbal.

• Creative problem-solving skills to address challenges innovatively and efficiently.

• Strong interpersonal skills to foster collaboration across diverse teams and stakeholders.

Additional Attributes

• A deep understanding of consumer behavior and F&B trends in the Malaysian market.

• Demonstrated ability to uphold and promote the company’s core values and brand image.

• Ability to stay ahead of market trends and proactively adapt strategies to maintain competitiveness.

• Enthusiasm for food and beverage culture, with a creative flair for innovative marketing.

  • Annual Leave
  • Medical/Hospitalization Leave
  • Travelling/Outstation Allowance
  • 5 Working days
  • Performance Bonus
  • EPF/SOCSO/PCB