Sales & Marketing Manager

Key Responsibilities: Strategic Planning: Develop and implement effective sales and marketing strategies to increase enrollment and enhance brand awareness in the education sector. Market Research: Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and improvement. Campaign Management: Design and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, and events, to attract prospective students. Sales Leadership: Oversee the admissions team, setting performance targets and providing training and support to ensure successful enrollment conversions. Relationship Building: Establish and maintain strong relationships with schools, community organizations, and other partners to promote programs and initiatives. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to achieve strategic goals. Performance Analysis: Monitor and analyze sales and marketing performance metrics, preparing reports and making recommendations for improvement. Content Development: Collaborate with the content team to create compelling marketing materials, including brochures, website content, and promotional videos. Qualifications: Bachelor’s degree in Marketing, Business Administration, Education, or a related field. A Master’s degree is a plus. Proven experience in sales and marketing, preferably in the education sector. Strong understanding of digital marketing tools and strategies. Excellent communication, negotiation, and interpersonal skills. Ability to analyze data and market trends to make informed decisions. Strong leadership skills and experience managing a team.