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Digital Marketing Executive

RM 2,500 - RM 5,000 / month

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Key Responsibilities

1. Shopee Management:

  • Manage and optimize the Shopee storefront, including product listings, pricing, and promotions.
  • Implement effective keyword strategies for product visibility and SEO ranking.
  • Monitor and analyze sales performance metrics and adjust strategies to achieve revenue targets.
  • Plan and execute Shopee Ads campaigns to drive traffic and conversions.

2. TikTok Marketing:

  • Develop and execute engaging TikTok marketing campaigns to boost brand awareness and drive traffic.
  • Create short-form video content tailored to TikTok trends and audience preferences.
  • Collaborate with influencers and creators for promotional campaigns.
  • Monitor campaign performance and continuously optimize for better ROI.

3. Content Creation & Strategy:

  • Work closely with the design and content teams to produce high-quality visuals, videos, and copy for Shopee and TikTok.
  • Stay updated on the latest platform trends and integrate them into marketing strategies.
  • Develop a content calendar to ensure consistent and engaging postings.

4. Analytics and Reporting:

  • Use analytics tools to track performance on Shopee and TikTok platforms.
  • Provide insights and recommendations based on data to improve campaign effectiveness.
  • Generate regular reports on KPIs, including sales growth, engagement, and ROI.

5. Market Research:

  • Analyze competitors’ activities on Shopee and TikTok to identify opportunities.
  • Stay informed about industry trends and best practices to maintain a competitive edge.

Requirements

  • Diploma/Degree in Marketing, E-Commerce, Business, or a related field.
  • Minimum 1-2 years of experience in digital marketing with proven success on Shopee and TikTok platforms.
  • Hands-on experience with Shopee Ads and TikTok Ads.
  • Strong understanding of e-commerce and social media marketing.
  • Creative and innovative approach to campaign planning and execution.
  • Excellent communication and copywriting skills.
  • Analytical mindset with experience in using tools like Google Analytics, Shopee Seller Center, and TikTok Analytics.
  • Proficiency in video editing tools and basic graphic design is an added advantage.
  • Highly organized with the ability to manage multiple campaigns simultaneously.
  • Strong teamwork and collaboration skills.

Job Types: Full-time, Permanent

Pay: RM2,500.00 - RM5,000.00 per month

Benefits:

  • Flexible schedule
  • Free parking
  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development

Schedule:

  • Monday to Friday
  • On call

Supplemental Pay:

  • Attendance bonus
  • Commission pay
  • Overtime pay

Application Question(s):

  • What is your expected salary?

Experience:

  • Digital marketing: 1 year (Required)
  • Ads management: 1 year (Required)

Work Location: In person