Digital Marketing Executive
RM 3,500 - RM 4,800 / month
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- Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- Tasks include –
- Planning, developing and organizing advertising policies and campaigns to support sales objectives;
- Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
- Writing advertising copy and media scripts, and arranging television and film production and media placement;
- Collecting and analysing data regarding consumer patterns and preferences;
- Interpreting and predicting current and future consumer trends;
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.
- Search Engine Optimization (SEO): Conduct keyword research, optimize website content and structure, build backlinks, monitor keyword rankings, and implement technical SEO improvements.
- Paid Advertising (PPC): Plan, create, and manage paid advertising campaigns on Google Ads, social media platforms, and other relevant channels. Optimize campaigns for conversions and ROI. E
- Content Marketing: Create high-quality and engaging content (blog posts, articles, infographics, videos, etc.) to attract and retain target audiences. Optimize content for search engines and social media.
- Analytics and Reporting: Monitor and analyze website traffic, social media engagement, campaign performance, and other key metrics using tools like Google Analytics. Prepare regular reports and provide insights for optimization.
- Identify and implement growth hacking strategies to rapidly expand our online presence and customer base.
- Influencer Marketing: (If applicable) Identify and collaborate with influencers to promote our brand and products.
- CRM :
- Segment customer lists for targeted marketing campaigns.
- Track marketing campaign performance and lead generation within the CRM.
- Generate reports from the CRM to analyze marketing effectiveness.
- Collaborate with sales team to ensure smooth lead transfer and follow-up.
- Create reports and dashboards to visualize marketing performance and CRM data insights
- Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products/services, and build customer relationships. Manage email lists and track campaign performance.
- Candidate must prossess at least a Professional Certificate, Advanced / Higher / Graduate Diploma, Degree, Advanced Degree.
- Fluent in English, Bahasa Mandarin.
- Positive attitude, passionate on collaborative teamwork, excel at interpersonal skills.
- Excellent written and verbal communication skills.
- Adaptable to change, able to pivot and find alternate solutions, demonstrated capability in meeting new challenges.
- Good problem solving skills, able to navigate unexpected situations or conditions.
- Critical observer-thinker, bringing fresh perspective and offer intuitive solutions and ideas.
- Demonstrated leadership skills in driving teamwork excellence, conflict resolution.
- Business-minded where applicable with entrepreneurship skill to ensure business success.
- Have strong knowledge of applicable system automation, business solution softwares.
- KWSP
- SOCSO
- Medical claim included
- Annual and medical leave shall be in accordance with the prevailing Labour Law