J48-Senior Marketing Executive

J48-Senior Marketing Executive

Petaling Jaya, Selangor

RM6,000 - RM7,000 Per Month

Requirements

Experience

- Possess at least a Degree in Business Studies/Marketing, related field, or equivalent.

- Has F&B or retail management experience in a relevant working environment.

- Those experienced in Corporate Branding are encouraged to apply.

- 5-8 years of experience in marketing, preferably in the F&B industry or a fast-paced consumer-driven sector.

- Good in IT skills – Microsoft Excel, PowerPoint, and Word.

- Proven track record of planning and executing successful marketing campaigns that drive measurable business outcomes.

- Hands-on experience with media planning and managing agency relationships.

- Experience in marketing automation tools and CRM platforms to streamline processes.

- Proven ability to lead crisis management in marketing situations, ensuring brand integrity.

Management Skills

- Strong project management skills, including goal setting, timeline development, and resource allocation.

- Experience in budget management, ensuring efficient allocation of resources to maximize ROI.

- Ability to mentor and develop junior marketing team members to build future leaders.

- Exceptional organizational skills to manage multiple projects with competing deadlines.

Personal Skills

- Strategic thinking with the ability to translate business objectives into effective marketing strategies.

- Excellent communication and presentation skills, both written and verbal.

- Creative problem-solving skills to address challenges innovatively and efficiently.

- Strong interpersonal skills to foster collaboration across diverse teams and stakeholders.

Additional Attributes

- A deep understanding of consumer behavior and F&B trends in the Malaysian market.

- Demonstrated ability to uphold and promote the company’s core values and brand image.

- Ability to stay ahead of market trends and proactively adapt strategies to maintain competitiveness.

- Enthusiasm for food and beverage culture, with a creative flair for innovative marketing.

Responsibilities

Campaign Development and Execution

- Assist in developing and delivering national marketing campaigns, ensuring smooth execution from concept and consumer testing to launch and post-campaign evaluation.

- Independently manage specific projects, including goal setting, sales projection, budget management, and in-store execution.

- Monitor and track campaign progress in real-time, adjusting strategies based on data insights and market dynamics.

- Identify opportunities for hyper-localized campaigns to drive engagement in specific markets.

Agency and Partner Management

- Coordinate with external creative, media, production, and PR agencies to ensure high-quality deliverables and adherence to timelines.

- Act as the primary point of contact for agency relationships, ensuring alignment with brand guidelines and objectives.

- Establish strong partnerships with vendors to negotiate favorable terms and improve operational efficiency.

- Evaluate agency performance periodically to ensure alignment with business objectives and recommend improvements.

- Foster collaborative relationships with agencies to encourage innovative ideas and fresh creative approaches.

**Media and Channel Management**

- Collaborate on media planning and placement across channels (TV, Print, Radio, Digital, etc.) to drive trial and repeat usage.

- Analyze campaign performance and implement learnings for future activities.

- Explore emerging media platforms and trends to identify new opportunities for audience engagement.

- Stay updated on the latest media consumption trends to incorporate cutting-edge approaches into campaigns.

- Manage digital campaigns with a focus on optimizing performance through A/B testing and data-driven decisions.

- Build and maintain a strong brand voice that resonates consistently across all consumer touchpoints.

Brand Stewardship

- Support initiatives to enhance brand position and perception, ensuring adherence to brand guidelines and compliance with trademarks and logos.

- Contribute to continuous improvement in marketing programs through planning, execution, and post-campaign analysis.

- Conduct competitor analysis regularly to maintain a competitive edge in the market.

Job Types: Full-time, Permanent

Pay: Up to RM7,000.00 per month

Benefits:

• Additional leave
• Maternity leave
• Opportunities for promotion
• Professional development

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor's (Required)

Experience:

• F&B/Retail management: 5 years (Required)
• marketing: 5 years (Required)

Work Location: In person