Digital Marketing Manager (Search Advertising) SEA

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch is active in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has four manufacturing arms in Penang with production focusing on mobility electronic, power tools, and semiconductors. In 2024, Malaysia employed over 4,000 associates. Additional information is available at www.bosch.com.my and http://www.facebook.com/BoschMalaysia.

You are responsible for communicating brand strategies and marketing concepts for Bosch Power Tools in Asia, Turkey, Middle East and Africa Markets through search engine advertising activities, driving traffic and conversions, and ensuring maximal return on ad spend (ROAS). Key task for this role also includes:

Campaign Development

• Conduct market research to identify target audiences and competition.
• Derive and plan paid search activities, including budgeting and target setting based on the global strategy.
• Implement and optimize SEA marketing activities (Google Search, GDN and Pmax) for seasonal and always on campaigns.
• Steer advertising agencies to set up campaigns and track KPIs.

Keyword Research and Selection

• Use tools to identify relevant keywords and phrases that potential customers are searching for.
• Optimize keyword lists based on performance metrics.
• Intensive collaboration/communication with internal stakeholders

Budget Management

• Manage budgets effectively to maximize return on investment (ROI).
• Monitor spending and adjust bids for keywords as necessary.

Performance Analysis and Reporting

• Analyze campaign performance using analytics tools (e.g., Google Analytics).
• Generate regular reports highlighting key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC).
• Produce reports, analyze trends, and make data-driven recommendations to Business Units, other touchpoints, campaign manager and agencies.
• Proactively identify new campaign opportunities.
• Contribute to the success of 360 communication campaigns optimizing the synergies between various touchpoints.
• Perform A/B testing on ad creatives, copy, and landing pages.
• Manage negative keyword lists to improve ad relevance.
• Collaborate with relevant stakeholders to create high-converting landing pages.

• 5 years work experience in search engine optimization / marketing.
• Work experience in the field of Online Marketing with solid knowledge of the SEM environment (e.g. campaign setups and conversion tracking).
• Proficient in various tools for keyword research, competitive analysis, and other search marketing activities.
• Knowledge of GA4.
• Strong analytical skills to interpret campaign performance data, identify areas for optimization, and make data-driven decisions to improve metrics.
• Project management and organizational skills to manage multiple campaigns, budgets, and timelines effectively.
• Team player with strong communication skills, capable to work in cross-functional teams and in an agile environment.
• Willingness to stay up to date with the latest industry trends, algorithm updates, and best practices in search engine advertising to maintain a competitive edge.