Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for developing and executing marketing strategies that drive brand awareness, customer engagement, and lead generation. The Marketing Specialist will be responsible for managing various marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.
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Key Responsibilities
1. Campaign Management
- Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to achieve business goals.
- Monitor campaign performance and provide actionable insights to improve ROI.
2. Content Creation
- Develop engaging content for websites, blogs, social media, and email campaigns.
- Collaborate with the design team to create visually appealing marketing materials.
3. Market Research
- Conduct market research to identify trends, customer needs, and competitive insights.
- Analyze data to inform marketing strategies and decision-making.
4. Social Media Management
- Manage and grow the company’s social media presence across platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
- Create and schedule posts, engage with followers, and monitor social media metrics.
5. SEO and Analytics
- Optimize website content for search engines (SEO) to improve organic traffic.
- Use analytics tools (e.g., Google Analytics, HubSpot) to track and report on campaign performance.
6. Collaboration
- Work closely with sales, product, and design teams to align marketing efforts with business objectives.
- Support the planning and execution of events, webinars, and trade shows.
7. Budget Management
- Assist in managing the marketing budget and ensure cost-effective strategies.
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Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in marketing, preferably in a similar role.
- Strong understanding of digital marketing channels, including SEO, SEM, email, and social media.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Hootsuite, Canva).
- Excellent written and verbal communication skills.
- Creative thinker with strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Skills:
- Experience with paid advertising (Google Ads, Facebook Ads).
- Knowledge of graphic design tools (e.g., Adobe Creative Suite).
- Familiarity with CRM systems (e.g., Salesforce).
Job Type: Full-time
Pay: RM1,787.98 - RM3,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Experience:
- Marketing: 2 years (Required)
- Social media management: 1 year (Preferred)
- Digital marketing: 1 year (Required)
Work Location: In person