Growth Manager, Ecosystem & Embedded Finance

Job description of Growth Manager

We are looking for a dynamic and results-driven Growth Manager to join our team. In this role, you will be responsible for driving customer acquisition, engagement, and retention through innovative digital strategies, leveraging data-driven insights to optimize growth initiatives across our digital platforms.

The ideal candidate will have a passion for digital marketing, a strong understanding of data analytics, and a keen ability to identify new opportunities for digital growth within the banking and fintech sectors.

Key Responsibilities

Digital Strategy Development:

• Develop and execute digital growth strategies to drive customer acquisition and retention for our digital banking products and services.
• Identify emerging digital marketing trends and technologies to enhance digital presence and customer engagement.
• Collaborate with cross-functional teams, including product, design, and technology, to align growth initiatives with overall business objectives.

Data Analysis & Insights:

• Leverage data and analytics to evaluate the effectiveness of digital marketing campaigns and identify areas of opportunity.
• Monitor key performance metrics (KPIs) such as user acquisition, customer lifetime value (CLV), and conversion rates to inform strategic decisions.
• Conduct A/B testing and optimization of digital campaigns to ensure maximum impact and ROI.

Customer Acquisition & Engagement:

• Oversee the development and execution of targeted digital campaigns across multiple channels (social media, SEO, email marketing, SEM, display advertising).
• Work closely with the product team to identify and target new customer segments to enhance user acquisition.
• Develop personalized engagement strategies to foster long-term customer relationships and brand loyalty.

Collaboration & Stakeholder Management:

• Work closely with other marketing, operations, and product teams to ensure alignment in digital initiatives.
• Present reports, insights, and strategic recommendations to senior management to guide decision-making and resource allocation.
• Manage relationships with external vendors, agencies, and partners to optimize marketing efforts.

Continuous Improvement & Innovation:

• Stay updated on industry trends, best practices, and emerging technologies to continuously improve the digital growth strategy.
• Experiment with new tactics, channels, and technologies to drive innovation in digital customer acquisition and engagement.

Requirements

Education & Experience:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 4+ years of experience in digital marketing, growth marketing, or similar roles, preferably in the banking or fintech industry.
• Proven track record of successfully managing digital marketing campaigns and driving growth in digital platforms.
• Skills & Competencies:
• Strong understanding of digital marketing channels, tools, and best practices (SEO, SEM, paid social media, email marketing, etc.).
• Proficient in data analysis tools (Google Analytics, Tableau, Power BI, etc.) and the ability to derive actionable insights.
• Experience with CRM and marketing automation tools (Leanplum, Clevertap etc.).
• Excellent communication and interpersonal skills with the ability to work collaboratively across teams.
• Strong problem-solving abilities and the ability to adapt to an evolving digital landscape.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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