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DIGITAL SALES & PRODUCT DATA ANALYST (JUNIOR POSITION)
RM 1,700 - RM 2,000 / month
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Content Management:
- Enter, update, and maintain accurate tour product (SKU) data across various OTA platforms.
- Optimize product listings—including descriptions, images, and metadata—to enhance online visibility and conversion rates.
- Ensure compliance with OTA guidelines and maintain consistency across all digital channels.
Digital Sales & Marketing Support:
- Collaborate with digital marketing teams to support campaign execution, monitor performance, and adjust strategies based on data insights.
- Analyze sales data, customer behavior, and market trends from OTA platforms to identify opportunities for product and marketing improvements.
- Track key performance indicators (KPIs) such as click-through rates, conversion rates, and revenue performance.
Data Analysis & Reporting:
- Utilize analytical tools (e.g., Excel, Google Analytics) to generate regular reports and dashboards that inform digital sales and marketing decisions.
- Identify and troubleshoot discrepancies or issues within product data and performance metrics.
- Provide actionable recommendations based on data insights to optimize both content and marketing efforts.
Cross-Functional Collaboration:
- Work closely with product management, marketing, and IT teams to ensure product data integrity and alignment with overall business strategies.
- Stay current with industry trends, OTA platform updates, and digital marketing best practices to continuously enhance the role’s effectiveness.