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Manager, Digital Marketing
RM 5,500 - RM 6,500 / month
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JOB SUMMARY
The role holder is responsible for providing leadership to the marketing team and overseeingthe marketing activities across the teams.
Key Duties & Responsibilities:
- Oversees the marketing activities in the team.
- Supervises, develops and provides guidance to the marketing team.
- Manages operations to hit performance metrics for the marketing team.
- Collaborates with the other marketing teams (e.g. content, communications, etc.) toexecute the marking strategies and direction set out by the Director, Marketing andCountry Director.
- Ensures marketing activities are tailored to the local market and aligned to theorganization’s overall brand.
- Plans and manages the marketing calendar for the team, and communicates themarking activities to the team.
- Manages multiple marketing projects simultaneously and oversees the marketingcampaigns and activities.
- Monitors the progress of marketing campaigns, events, advertisements, etc.
- Oversees the generation of leads from offline and online channels (e.g. paid media,events, organic word of mouth, etc.)
- Monitors the effectiveness of each channel and analyses the data to improvemarketing and channel strategies.
- Responsible for lead generation and lead nurturing activities, and a seamless userjourney/ experience for potential leads (e.g. clicking an advertisement will lead theuser to the Admissions team for follow up, etc.)
- Coordinates market and customer research, and gathers marketing intelligence data.
- Stays abreast of best practices in the industry and competitors’ activities.
- Works closely with the Admissions team for lead generation and nurturing.
- Maintain networks and relationships with internal and external partners at theworking level to keep abreast of the current business climate and macroeconomictrends.
- Collaborates proactively with Human Resource to continuously increasecompetency within the marketing team to meet future organisations needs throughthe development and recruitment of talent.
- Assist the recruitment, selection, orientation, and training of employees in themarketing team.
JOB REQUIREMENTS
- Possess at least Bachelor’s Degree in Marketing, Communications, Digital Media, ora related field.
- At least 5-10 years of experience in digital marketing
Job Type: Full-time
Pay: RM5,500.00 - RM6,500.00 per month
Schedule:
- Monday to Friday
- Weekend jobs
Work Location: In person