Digital Marketing Executive
Salary undisclosed
Checking job availability...
Original
Simplified
We are looking for a highly motivated Marketing Specialist to join our team at Ascertain Technologies, with a specific focus on the Fintech/IT or related vertical. The ideal candidate will be responsible for developing and implementing marketing strategies to increase brand awareness, generate leads, and drive business growth. This role requires a blend of creativity, analytical thinking, and execution skills to optimize marketing efforts across multiple channels.
Key Responsibilities:
- Develop and execute marketing campaigns across digital and traditional platforms.
- Conduct market research to identify customer needs, industry trends, and competitive positioning, particularly in the Fintech space.
- Manage social media accounts and create engaging content to enhance brand visibility.
- Plan and execute email marketing campaigns, including segmentation and performance analysis.
- Collaborate with sales and product teams to align marketing strategies with business objectives.
- Optimize website content for SEO and improve online presence.
- Analyze marketing data and generate reports to measure campaign effectiveness.
- Manage and coordinate events, webinars, and trade shows, with a focus on the Fintech industry.
- Work with external agencies and vendors to support marketing initiatives.
Requirements & Qualifications:
- Bachelor’s degree in marketing, Business, or a related field.
- Proven experience in a marketing role, preferably in technology, IT services, or Fintech.
- Strong understanding of digital marketing, SEO, SEM, and social media strategies.
- Experience with marketing tools such as Google Analytics, HubSpot, or similar platforms.
- Proficiency in Figma, Adobe Creative Suite, Meta Ads, Google Analytics, and Microsoft Clarity and PowerPoint
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills and ability to interpret data-driven insights.
- Creativity and ability to develop innovative marketing campaigns.
Preferred Qualifications:
- Experience in B2B/B2C marketing.
- Knowledge of CRM and email marketing tools.
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
- Understanding of Fintech trends and regulations in Malaysia.
Benefits:
- Competitive salary.
- Health Benefits and other benefits (WFH, flexible hours).
- Professional growth and development opportunities.
- Collaborative and non-toxic friendly work environment.