Digital Marketing Specialist
Salary undisclosed
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Job responsibilities:
- Plan and execute paid advertising campaigns on Google, Facebook, Instagram, and YouTube.
- Monitor and optimize campaign performance to maximize effectiveness.
- Create localized content tailored to the Malaysian market.
- Maintain a daily/weekly content calendar to keep social media channels active and engaging.
- Collaborate with KOLs/KOCs (Key Opinion Leaders/Consumers) to produce authentic content that aligns with the brand image.
- Localize and optimize bTaskee’s website to improve search rankings and user experience.
- Analyze website traffic and user engagement using tools like Google Analytics to refine content and SEO strategies
- Track performance metrics across all digital campaigns and report ROI.
- Use insights to adjust strategies to enhance engagement and conversion.
Key Requirements:
- Bachelor's or associate's degree, preferably in the fields of Marketing, E-commerce, or Business Administration.
- Additional certifications (preferred): Google Ads, Google Analytics, SEO or Email Marketing certifications from reputable organizations.
- Work Experience: 1-3 year.
- Proficiency in English and Malay
- Familiarity with training tools and techniques is an advantage.
- Excellent organizational, time management, and teamwork skills
- Flexible thinking and problem-solving abilities