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Digital Marketing Specialist

Salary undisclosed

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Job responsibilities:

  • Plan and execute paid advertising campaigns on Google, Facebook, Instagram, and YouTube.
  • Monitor and optimize campaign performance to maximize effectiveness.
  • Create localized content tailored to the Malaysian market.
  • Maintain a daily/weekly content calendar to keep social media channels active and engaging.
  • Collaborate with KOLs/KOCs (Key Opinion Leaders/Consumers) to produce authentic content that aligns with the brand image.
  • Localize and optimize bTaskee’s website to improve search rankings and user experience.
  • Analyze website traffic and user engagement using tools like Google Analytics to refine content and SEO strategies
  • Track performance metrics across all digital campaigns and report ROI.
  • Use insights to adjust strategies to enhance engagement and conversion.

Key Requirements:

  • Bachelor's or associate's degree, preferably in the fields of Marketing, E-commerce, or Business Administration.
  • Additional certifications (preferred): Google Ads, Google Analytics, SEO or Email Marketing certifications from reputable organizations.
  • Work Experience: 1-3 year.
  • Proficiency in English and Malay
  • Familiarity with training tools and techniques is an advantage.
  • Excellent organizational, time management, and teamwork skills
  • Flexible thinking and problem-solving abilities