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SEO EXECUTIVE - JOB DESCRIPTION
We are looking for an SEO expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings, traffic and eventually deliver quality leads to clients.
Accountability
- Manage over 20-25 SEO website projects.
- Research and implement SEO recommendations for website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and online visibility
- Working with the client’s website developer to implement analytics code, metadata, tracking pixels, and work out tracking and other technical issues
- Ongoing SEO efforts, including but not limited to: keyword research, on-page optimizations (including keyword insertion, metadata, etc.) landing page optimization, and conversion optimization
- Collaborating with clients and agency partners to create, implement, QA, measure, and iterate ongoing SEO strategies
- Analyzing and interpreting campaign performance data and reports
- Understanding of how to maximize crawl budget, remedy site performance issues, and implement/troubleshoot structured data using a variety of tools and technology
- Uncovering, understanding, and achieving client goals and business objectives through campaign customization
- Recommending and executing strategies for content development in coordination with SEO goals
- Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals
- Ensuring that all client deliverables include actionable insights and analysis of past results, performance trends, relevant industry best practices, recommendations, and next steps
- Keeping pace with SEO, search engine, social media, and internet marketing industry trends and developments
- Working with a group of Junior and Senior Digital Marketers, of which relating to SEO matters, would rely on your expertise
- Conduct training on SEO related subjects on a quarterly basis on train juniors and increase the SEO skill set of the team as a whole
Personal requirement
- Have a proven track record working with over 20 SEO projects in various industries
- Minimum 3 years experience in marketing SEO for clients and businesses
- Having agency experience would be an advantage.
- Proficient in tools such as Google Analytics, Google Tag Manager, Google Search Console, SEMRush etc.
- Strong people skills - to work with cross functional teams to help achieve common goal