Senior Performance Marketing Specialist

PERFORMANCE MARKETING SPECIALIST - JOB DESCRIPTION

The Performance Marketing Specialist role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. Their contribution will help businesses get leads and sales growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as Google Ads and Facebook Ads.

Accountability

Campaign Management and Execution (50%)

• Manage over 20-25 lead generation marketing campaigns.
• Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
• Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc
• Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
• Perform effective split testing by creating contents that will engage and drive results
• Thoroughly review all outputs to ensure accuracy, quality, and best practice
• Assist in the onboarding of a new client when necessary
  
  

Investigation & Reporting (30%)

• Proactively monitor and communicate campaign performance to immediate stakeholders
• Assess, investigate, and resolve campaign issues and poor performance
• Produce insightful reports (ad hoc and scheduled) for the allocated channels
• Initiate discussions with managers on growth strategies
• Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
• Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
• Reach out to senior support immediately and proactively when across arduous issues
  
  

Client Communication & Collaboration (20%)

• Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
• Provide task briefs to other departments such as Creative and Data
• Effectively communicate internally and externally with direct stakeholders