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Digital Marketing Executive (FB Ads) KL #MSN
RM 3,500 - RM 3,999 / month
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JobScope: 1. Facebook Ads Management • Manage multiple awareness and lead generation campaigns on Facebook across JAPAC, ensuring all digital campaigns align with the overarching marketing strategy and conversion goals. • Plan and formulate Facebook ads campaign structures, objectives, and audience targeting. • Monitor progress and optimize operations to maximize Facebook ad performance and conversion goals. • Work closely with the team to prepare Facebook campaign data for monthly reporting with stakeholders. • Generate actionable insights based on the campaign performance and implement improvements on Facebook. 2. Facebook Business Page and Community Management • Collaborate with JAPAC stakeholders to schedule organic posting on Facebook. • Actively monitor and engage with all inbound communications, including comments and messages received on Facebook, based on the established social media response matrix. • Identify new trends and Facebook features, conduct A/B testing, and innovate methods to maximize Facebook reach to potential patients, caregivers and healthcare professionals. Experience 1. 2+ years of digital marketing experience in media buying or Facebook paid advertising campaigns. 2. In-depth knowledge of social media platforms, specifically Facebook, and their advertising features.