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Manager/Assistant Manager- Digital Marketing and Analytics

Salary undisclosed

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Job responsibilities

MARKETING

  • Work with the Marketing Manager on determining annual recruitment plans for the assigned market by implementing marketing strategies, analyzing trends and results.
  • Plan and implement regular marketing activities to bring in new enrolments.
  • Plan and prepare marketing or social media and other activity budget.
  • Arrange and organize local exhibitions, road shows, open days, joint-promotions, school events.
  • Coordinate with Sales & Marketing Manager on activity plans for the year on variety of events as part of the recruitment programme for undergraduate and postgraduate students.
  • Prepare recruitment and promotional materials and artworks such as buntings, flyers, banners, and signboards.
  • Manage email queries & hotline queries within 24 hours.
  • Monitoring marketing budget, ensure sales data and report is correctly updated in a timely manner.
  • SOCIAL MEDIA/ DIGITAL MARKETING
  • Arrange and organize physical & online seminars, previews, direct mail campaigns, SMS/Email/WhatsApp Blast.
  • Coordinate with Marketing Manager on activity plans for printing and social media advertisement.
  • Oversee all the company's social media accounts (including website) and maintains the social media presence.
  • Updating posts and managing queries from social media platforms such as Facebook and Instagram within 24 hours.
  • Updating all marketing collaterals if/when needed.
  • Monitoring social media / marketing budget
  • OTHERS
  • · Any related work that required by the superior

Requirements

  • Minimum Bachelor’s Degree or Diploma in Marketing/ Mass Communication/Design
  • Minimum 3 years of working experience in similar roles
  • Good knowledge of all different digital marketing channels
  • Basic proficiency in Microsoft Office package such as Word, Excel, and Power Point
  • Fair communication in English (both written and verbal)

Job Type: Full-time

Benefits:

  • Health insurance
  • Maternity leave
  • Professional development

Schedule:

  • Monday to Friday

Work Location: In person

Application Deadline: 03/31/2025
Expected Start Date: 04/01/2025