Manager/Assistant Manager-Digital Marketing & Analytics

MARKETING • Work with the Marketing Manager on determining annual recruitment plans for the assigned market by implementing marketing strategies, analyzing trends and results. • Plan and implement regular marketing activities to bring in new enrolments. • Plan and prepare marketing or social media and other activity budget. • Arrange and organize local exhibitions, road shows, open days, joint-promotions, school events. • Coordinate with Sales & Marketing Manager on activity plans for the year on variety of events as part of the recruitment programme for undergraduate and postgraduate students. • Prepare recruitment and promotional materials and artworks such as buntings, flyers, banners, and signboards. • Manage email queries & hotline queries within 24 hours. • Monitoring marketing budget, ensure sales data and report is correctly updated in a timely manner. SOCIAL MEDIA/ DIGITAL MARKETING • Arrange and organize physical & online seminars, previews, direct mail campaigns, SMS/Email/WhatsApp Blast. • Coordinate with Marketing Manager on activity plans for printing and social media advertisement. Digital Marketing / Social Media • Oversee all the company's social media accounts (including website) and maintains the social media presence. • Updating posts and managing queries from social media platforms such as Facebook and Instagram within 24 hours. • Updating all marketing collaterals if/when needed. • Monitoring social media / marketing budget OTHERS • Any related work that required by the superior Requirements • Minimum Bachelor’s Degree or Diploma in Marketing/ Mass Communication/Design • Minimum 3 years of working experience in similar roles • Good knowledge of all different digital marketing channels • Basic proficiency in Microsoft Office package such as Word, Excel, and Power Point • Fair communication in English (both written and verbal)