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Integrated Marketing & Sales Specialist

RM 6,000 - RM 7,999 / month

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Integrated Campaign Development: Design and execute integrated marketing campaigns that align marketing efforts with sales objectives and drive qualified leads into the sales pipeline. Develop content and strategies that address the full customer journey, from awareness to consideration to purchase, ensuring alignment across marketing and sales. Collaborate with both teams to create a unified approach to lead generation, nurturing, and conversion. Lead Generation & Nurturing: Work closely with the sales team to develop lead-generation strategies, including inbound marketing, email campaigns, social media, webinars, events, and more. Create, implement, and monitor lead nurturing campaigns to move prospects through the sales funnel. Analyze lead conversion rates, identifying and addressing bottlenecks in the pipeline. Sales Enablement: Provide the sales team with the necessary tools, resources, and materials to successfully engage with leads and close deals. Develop and optimize sales collateral, case studies, presentations, and product demos in collaboration with the sales and marketing teams. Support sales training efforts to ensure they are aligned with the latest marketing campaigns, product offerings, and messaging. Cross-Functional Collaboration: Work collaboratively with the marketing team to develop campaign messaging, value propositions, and marketing content that resonates with target audiences. Align marketing and sales strategies to ensure consistent communication, goals, and reporting. Foster strong relationships between marketing and sales teams to ensure a unified approach to customer acquisition and retention. Customer Insights & Market Research: Gather and analyze customer insights and market data to ensure marketing campaigns are effectively targeting the right audience. Conduct competitive analysis to identify trends, gaps, and opportunities for differentiation in the marketplace. Provide feedback from the sales team about customer needs, objections, and preferences to shape future campaigns and product offerings.