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Integrated Marketing & Sales Specialist
RM 6,000 - RM 7,999 / month
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Integrated Campaign Development: Design and execute integrated marketing campaigns that align marketing efforts with sales objectives and drive qualified leads into the sales pipeline. Develop content and strategies that address the full customer journey, from awareness to consideration to purchase, ensuring alignment across marketing and sales. Collaborate with both teams to create a unified approach to lead generation, nurturing, and conversion. Lead Generation & Nurturing: Work closely with the sales team to develop lead-generation strategies, including inbound marketing, email campaigns, social media, webinars, events, and more. Create, implement, and monitor lead nurturing campaigns to move prospects through the sales funnel. Analyze lead conversion rates, identifying and addressing bottlenecks in the pipeline. Sales Enablement: Provide the sales team with the necessary tools, resources, and materials to successfully engage with leads and close deals. Develop and optimize sales collateral, case studies, presentations, and product demos in collaboration with the sales and marketing teams. Support sales training efforts to ensure they are aligned with the latest marketing campaigns, product offerings, and messaging. Cross-Functional Collaboration: Work collaboratively with the marketing team to develop campaign messaging, value propositions, and marketing content that resonates with target audiences. Align marketing and sales strategies to ensure consistent communication, goals, and reporting. Foster strong relationships between marketing and sales teams to ensure a unified approach to customer acquisition and retention. Customer Insights & Market Research: Gather and analyze customer insights and market data to ensure marketing campaigns are effectively targeting the right audience. Conduct competitive analysis to identify trends, gaps, and opportunities for differentiation in the marketplace. Provide feedback from the sales team about customer needs, objections, and preferences to shape future campaigns and product offerings.