Marketing Executive

You will play an important role to: 1) Brand Activities • Support in ideation, recommendation and implementation of strategic and tactical brand initiatives. • Work closely with external business partners, internal and external sales teams on marketing campaigns. • Work with agencies to develop marketing assets, communication materials to support the marketing objectives. • Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery • Prepare briefing documents to advertising agency on the key message to be portrayed. • Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing. • Work closely with sales team on the marketing supports (press-ad visuals, ad-hoc samples, bundling requests, etc) and forecasting. • In-store activation / Consumer Engagement activities e.g. roadshows & events. • Work with 3rd-party premium suppliers to produce gifts-with-purchase to support the marketing campaigns. • Evaluate the effectiveness of the brand activities (post-mortem). 2) New Product Development (NPD) • To assist in market research and scope for new business opportunities • To assist project leader in new product development process. • Ability to work team of cross functions to see through NPD process • To ensure new products are launched within project timeline. 3) Digital Plan • Provide ideas and input into the 360 digital plan during annual business plan. • Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website and internet. • Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platforms including Social Media & Mobile touchpoints. • Work closely with agency to manage communication & engagement activities in social commerce platform. • Work closely with fulfilment agency to manage delivery of digital contest prizes and sample requests. • Work closely with agencies to drive post evaluation of results and learnings of digital projects. 3) Above-the-Line (ATL) Activities • Assist in the developmental and implementation of ATL activities. • Involve in agency briefing and meetings. • Follow-up and coordinate on production materials requirement. 4) Advertising & Promotion (A&P) Budget • Monitor and manage marketing activities to be spent within the allocated A&P budget. 5) Competitor Analysis • Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch. 6) Reporting • Monitor and update marketing activities. • Analyze and update monthly management reports on competitors. To be successful in this role, you will need to have: • Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field • >=1 year working experience in brand management is preferred. Fresh graduate is also encouraged to apply. • Prefer talents with high interest to grow in the FMCG industry • Good knowledge of digital & social platforms • Basic research knowledge with research data - Kantar / Nielsen • Effective written and verbal communication skills • Intermediate skill in Microsoft Word, Excel and PowerPoint • Ability to work in a fast-moving working environment with tight timelines • Result oriented, mature, independent, tactful and committed with high degree of drive and integrity • Ability to work closely with cross functional departments Numerations • Basic range, RM 2,500 – RM 3,500 • Annual Performance Bonus • Travelling allowances (subject to eligibility) Employer questions Your application will include the following questions: • How best to describe your strength and weaknesses? • What is your work-life balance approach? • What is your 5 years ambition? And how do you plan to achieve it? • How best are you in dealing with work conflicts? • How many years of experience do you have as a Marketing Executive (if applicable)? • What is the notice period required by your current employer (if applicable)?