PR and Communications Manager
Salary undisclosed
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The PR and Communications Manager for The Habitat Group is a strategic and creative storyteller responsible for developing and executing integrated public relations and communications strategies that enhance the reputation, visibility, brand awareness, and stakeholder engagement for the entire group, encompassing its various ventures and initiatives. This role requires a deep understanding of the tourism and conservation landscape, exceptional communication skills, and the ability to craft compelling narratives that resonate with diverse audiences.
Key Responsibilities:
- Develop and implement comprehensive, integrated PR and communications plans aligned with The Habitat Group's overall strategic goals, including its sustainability and conservation commitments.
- Build and maintain strong relationships with journalists, media outlets (print, online, broadcast), influencers, and key stakeholders (government agencies, industry partners, community groups).
- Manage media inquiries, prepare press releases, media kits, fact sheets, and other communication materials.
- Craft compelling stories and narratives that highlight The Habitat Group's work, impact, achievements, and commitment to sustainable tourism.
- Oversee internal and external communications, including website content, social media, newsletters, annual reports, presentations, and investor relations materials.
- Monitor media coverage (traditional and social) and proactively address any negative or inaccurate reporting.
- Manage crisis communications and develop contingency plans.
- Develop and manage the PR and communications budget.
- Track and measure the effectiveness of PR and communications initiatives using relevant metrics and analytics.
- Collaborate closely with marketing, operations, sustainability, and other teams across The Habitat Group to ensure consistent messaging, brand alignment, and integrated campaigns.
- Manage and mentor junior team members (if applicable).
- Represent The Habitat Group at public events, conferences, and industry gatherings.
- Develop and execute strategies to promote The Habitat Group's thought leadership in sustainable tourism and conservation.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 4-6 years of proven experience in media relations and communications, preferably in the tourism, hospitality, or environmental sector.
- Exceptional writing, editing, and verbal communication skills, with a demonstrated ability to craft compelling narratives for diverse audiences.
- Strong understanding of the media landscape (traditional and digital), social media platforms, and influencer marketing.
- Ability to develop and execute effective PR campaigns, manage media relations, and build strong relationships with journalists and stakeholders.
- Experience in crisis communications and reputation management.
- Budget management experience.
- Manage and mentor junior team members
- Strong interpersonal skills and ability to build and maintain relationships with diverse stakeholders.
- Deep passion for conservation, sustainable tourism, and environmental issues, and strong alignment with The Habitat Group's mission and values is highly desirable.
- Experience with content management systems (CMS) and social media management tools.
The PR and Communications Manager for The Habitat Group is a strategic and creative storyteller responsible for developing and executing integrated public relations and communications strategies that enhance the reputation, visibility, brand awareness, and stakeholder engagement for the entire group, encompassing its various ventures and initiatives. This role requires a deep understanding of the tourism and conservation landscape, exceptional communication skills, and the ability to craft compelling narratives that resonate with diverse audiences.
Key Responsibilities:
- Develop and implement comprehensive, integrated PR and communications plans aligned with The Habitat Group's overall strategic goals, including its sustainability and conservation commitments.
- Build and maintain strong relationships with journalists, media outlets (print, online, broadcast), influencers, and key stakeholders (government agencies, industry partners, community groups).
- Manage media inquiries, prepare press releases, media kits, fact sheets, and other communication materials.
- Craft compelling stories and narratives that highlight The Habitat Group's work, impact, achievements, and commitment to sustainable tourism.
- Oversee internal and external communications, including website content, social media, newsletters, annual reports, presentations, and investor relations materials.
- Monitor media coverage (traditional and social) and proactively address any negative or inaccurate reporting.
- Manage crisis communications and develop contingency plans.
- Develop and manage the PR and communications budget.
- Track and measure the effectiveness of PR and communications initiatives using relevant metrics and analytics.
- Collaborate closely with marketing, operations, sustainability, and other teams across The Habitat Group to ensure consistent messaging, brand alignment, and integrated campaigns.
- Manage and mentor junior team members (if applicable).
- Represent The Habitat Group at public events, conferences, and industry gatherings.
- Develop and execute strategies to promote The Habitat Group's thought leadership in sustainable tourism and conservation.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 4-6 years of proven experience in media relations and communications, preferably in the tourism, hospitality, or environmental sector.
- Exceptional writing, editing, and verbal communication skills, with a demonstrated ability to craft compelling narratives for diverse audiences.
- Strong understanding of the media landscape (traditional and digital), social media platforms, and influencer marketing.
- Ability to develop and execute effective PR campaigns, manage media relations, and build strong relationships with journalists and stakeholders.
- Experience in crisis communications and reputation management.
- Budget management experience.
- Manage and mentor junior team members
- Strong interpersonal skills and ability to build and maintain relationships with diverse stakeholders.
- Deep passion for conservation, sustainable tourism, and environmental issues, and strong alignment with The Habitat Group's mission and values is highly desirable.
- Experience with content management systems (CMS) and social media management tools.