Senior Brand Marketing Executive

Marketing & Brand Management:

• Develop and execute comprehensive marketing plans for multiple brands and product ranges.
• Ensure brand consistency across all marketing materials, campaigns, and communications.
• Manage marketing-related administrative tasks, including POs, quotations, and vendor coordination.

Social Media & Digital Marketing:

• Develop and execute content strategies for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Plan and execute paid digital advertising campaigns to drive brand awareness and engagement.
• Manage content calendars, Monitor and analyze social media performance, providing data-driven insights for improvement.
• Engage with audiences, respond to inquiries, and manage online brand reputation.
• Support SEO initiatives and website content updates.

Brand Activation & Campaign Management:

• Assist in planning and executing brand activation activities, including product launches, training events, and roadshows.
• Assist in developing creative content for marketing materials, videos, and brand storytelling.
• Support in-store branding efforts, including POS materials, displays, and promotional setups.
• Work closely with internal teams and external agencies to ensure brand consistency across all touchpoints.
• Collaborate with influencers and brand ambassadors to amplify brand reach.
• Monitor and track campaign effectiveness, providing data-driven insights for improvement.

Required Candidate Attributes

Education:

• Degree in Marketing, Business, Communications, Digital Media, or related fields.

Experience:

• Minimum 3-5 years of experience in branding, digital marketing, social media management and marketing roles.

Knowledge & Hard Skills:

• Strong understanding of branding, marketing strategies, and execution
• Experience in managing agencies and marketing vendors.
• Knowledge of both online (social media, digital marketing) and offline (events, activations) marketing.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint), graphic design and digital marketing tools.
• Strong writing skills for social media captions and marketing copy.
• Familiarity with digital analytics tools (Google Analytics, Meta Business Suite, etc.).
• Understanding of branding principles and customer engagement strategies.
• Proficient in English and Bahasa Malaysia; proficiency in Mandarin is an added advantage for communicating with Chinese-speaking customers

Behavioral Attributes:

• Creative and passionate about branding and digital marketing.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational skills.
• Able to work in a fast-paced environment and meet deadlines.
• Proactive, resourceful, and adaptable to changing market trends.

Marketing & Brand Management:

• Develop and execute comprehensive marketing plans for multiple brands and product ranges.
• Ensure brand consistency across all marketing materials, campaigns, and communications.
• Manage marketing-related administrative tasks, including POs, quotations, and vendor coordination.

Social Media & Digital Marketing:

• Develop and execute content strategies for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Plan and execute paid digital advertising campaigns to drive brand awareness and engagement.
• Manage content calendars, Monitor and analyze social media performance, providing data-driven insights for improvement.
• Engage with audiences, respond to inquiries, and manage online brand reputation.
• Support SEO initiatives and website content updates.

Brand Activation & Campaign Management:

• Assist in planning and executing brand activation activities, including product launches, training events, and roadshows.
• Assist in developing creative content for marketing materials, videos, and brand storytelling.
• Support in-store branding efforts, including POS materials, displays, and promotional setups.
• Work closely with internal teams and external agencies to ensure brand consistency across all touchpoints.
• Collaborate with influencers and brand ambassadors to amplify brand reach.
• Monitor and track campaign effectiveness, providing data-driven insights for improvement.

Required Candidate Attributes

Education:

• Degree in Marketing, Business, Communications, Digital Media, or related fields.

Experience:

• Minimum 3-5 years of experience in branding, digital marketing, social media management and marketing roles.

Knowledge & Hard Skills:

• Strong understanding of branding, marketing strategies, and execution
• Experience in managing agencies and marketing vendors.
• Knowledge of both online (social media, digital marketing) and offline (events, activations) marketing.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint), graphic design and digital marketing tools.
• Strong writing skills for social media captions and marketing copy.
• Familiarity with digital analytics tools (Google Analytics, Meta Business Suite, etc.).
• Understanding of branding principles and customer engagement strategies.
• Proficient in English and Bahasa Malaysia; proficiency in Mandarin is an added advantage for communicating with Chinese-speaking customers

Behavioral Attributes:

• Creative and passionate about branding and digital marketing.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational skills.
• Able to work in a fast-paced environment and meet deadlines.
• Proactive, resourceful, and adaptable to changing market trends.