Performance Marketing Executive

我们正在寻找一位数据驱动的Performance Marketing Executive，负责制定并优化跨多个数字渠道的广告投放策略。该职位将专注于提升流量、转化率和收入增长，确保营销投资的高回报率（ROI）。

岗位职责：

• 负责制定并执行Google Ads、Facebook、Instagram、LinkedIn等渠道的绩效营销策略。
• 优化PPC（按点击付费）、付费社交广告、展示广告及联盟营销，确保最大化投资回报（ROAS）。
• 进行A/B测试，优化广告创意、受众定位和落地页转化率。
• 使用Google Analytics、Meta Ads Manager等数据分析工具，监控广告投放效果，并提供数据支持。
• 负责广告预算管理，确保成本效益最大化。
• 研究市场趋势，引入新技术和新策略，持续优化营销投放。
• 与内容、设计和开发团队协作，制定高转化率的广告素材和落地页。
• 定期向管理层提交营销报告，提供优化建议和市场洞察。

岗位要求：

• 2年以上绩效营销、数字广告或增长营销相关经验。
• 熟练操作Google Ads、Facebook Ads Manager、LinkedIn Ads等广告投放平台。
• 具备SEO、SEM、转化追踪和归因分析的基础知识。
• 熟悉Google Analytics、Google Tag Manager、Looker Studio等数据分析工具。
• 具有**A/B测试、受众细分、再营销（Retargeting）**的实战经验。
• 具备数据分析能力，能基于数据驱动营销决策。
• 具备优秀的项目管理能力和沟通能力，能与跨部门团队高效协作。

We are looking for a data-driven Performance Marketing Executive to oversee and optimize our digital advertising campaigns across multiple channels. The ideal candidate will be responsible for planning, executing, and analyzing paid media strategies to drive traffic, conversions, and revenue growth.

Key Responsibilities:

• Develop and execute performance marketing strategies across Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
• Optimize PPC campaigns, paid social, display ads, and affiliate marketing to maximize ROI.
• Conduct A/B testing on ad creatives, audiences, and landing pages.
• Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other tracking platforms.
• Manage advertising budgets efficiently, ensuring cost-effectiveness and high ROAS.
• Research and implement new trends and strategies to improve performance marketing efforts.
• Collaborate with content, design, and development teams to create engaging ads and landing pages.
• Develop and present performance reports to key stakeholders, providing actionable insights.

Key Skills & Qualifications:

• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
• Strong understanding of SEO, SEM, conversion tracking, and attribution models.
• Proficiency in analytics tools like Google Analytics, Google Tag Manager, and Looker Studio.
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Strong project management and communication skills.

Job Types: Full-time, Permanent

Pay: RM5,000.00 - RM7,000.00 per month

Benefits:

• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development
• Work from home

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus
• Yearly bonus

Application Question(s):

• Which of the following online advertising methods do you have experience with?

Experience:

• Performance marketing: 1 year (Preferred)

Language:

• Mandarin (Preferred)

Work Location: In person