Manager, Marketing (BU5)
Salary undisclosed
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Original
Simplified
Requirements
Job Purpose
Branding
Job Purpose
- To oversee Marketing for Affordable Home Projects (SEED), reporting directly to the General Manager (GM, Development Services)
- The role includes the overall planning and implementation of effective Development and Phase Marketing Plans and ensuring the timely execution of all New Launches as per Budget Plan , as well as to clear unsold stock
Branding
- To lead Brand Positioning of new SDP product
- To prepare and work central marketing team to craft communication and media plan to implement branding strategy
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
- Develop a marketing plan for the products support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
- Identify market trends & opportunities, review competitor activities and changes in consumer needs/wants (Market Intelligence)
- Developing and implementing pricing strategies that enhance profitability
- Formulate pricing strategies with market intelligence in place
- Working closely with other teams to closely track movements in costs
- Analyzing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels
- Assisting in creating promotional campaigns
- Tracking market trends and keeping up to date on prices set by competitors
- Develop overall marketing objectives, strategies & action plans to ensure marketability & salability of all products
- Execute product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations
- Oversee end-to-end strategy, planning and execution of all new product
- launches and ensure launch success
- Implement action plans to market and sell ‘not new launches' and completed stock
- Set the overall sales strategy, ensure channel, and launch readiness, and manage the quarterly and long-term business planning
- Translates the strategy into defined tactics, programs/projects, priorities, and timelines, and ensures alignment with strategic plans to turn strategy into reality
- Drive decisions for the product line to define market opportunities and to develop a Product Launch strategy
- Develop strategies for reaching customers and generating sales leads
- Provide financial analysis assistance to sales team required for negotiation planning
- Ensure tracking sales objectives along with promotion effectiveness
- Develop promotion analysis framework as required for tracking purposes plus analyze ROI on promotion investment
- Degree in Business / Marketing or relevant discipline
- Minimum 10 years of relevant working experience, preferably with good working knowledge in property development / commercial & retail development / real estate management
Requirements
Job Purpose
Branding
Job Purpose
- To oversee Marketing for Affordable Home Projects (SEED), reporting directly to the General Manager (GM, Development Services)
- The role includes the overall planning and implementation of effective Development and Phase Marketing Plans and ensuring the timely execution of all New Launches as per Budget Plan , as well as to clear unsold stock
Branding
- To lead Brand Positioning of new SDP product
- To prepare and work central marketing team to craft communication and media plan to implement branding strategy
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
- Develop a marketing plan for the products support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
- Identify market trends & opportunities, review competitor activities and changes in consumer needs/wants (Market Intelligence)
- Developing and implementing pricing strategies that enhance profitability
- Formulate pricing strategies with market intelligence in place
- Working closely with other teams to closely track movements in costs
- Analyzing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels
- Assisting in creating promotional campaigns
- Tracking market trends and keeping up to date on prices set by competitors
- Develop overall marketing objectives, strategies & action plans to ensure marketability & salability of all products
- Execute product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations
- Oversee end-to-end strategy, planning and execution of all new product
- launches and ensure launch success
- Implement action plans to market and sell ‘not new launches' and completed stock
- Set the overall sales strategy, ensure channel, and launch readiness, and manage the quarterly and long-term business planning
- Translates the strategy into defined tactics, programs/projects, priorities, and timelines, and ensures alignment with strategic plans to turn strategy into reality
- Drive decisions for the product line to define market opportunities and to develop a Product Launch strategy
- Develop strategies for reaching customers and generating sales leads
- Provide financial analysis assistance to sales team required for negotiation planning
- Ensure tracking sales objectives along with promotion effectiveness
- Develop promotion analysis framework as required for tracking purposes plus analyze ROI on promotion investment
- Degree in Business / Marketing or relevant discipline
- Minimum 10 years of relevant working experience, preferably with good working knowledge in property development / commercial & retail development / real estate management