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Growth Marketing Manager

Salary undisclosed

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We are seeking a dynamic, experienced and result-driven Marketing Manager to join our innovative Web 3 company. As a Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to promote our brand, products, and services within the rapidly evolving blockchain and cryptocurrency industry.

Responsibilities

1.Website Development and Optimisation:

  • To constantly optimise website to ensure product information, banners, medium blogs, media, etc are updated and that UI/ UX are on strategy with the brand
  • Work closely with IT Department / Developers on building of new websites or launching of services in providing and implementing content

2.Content Creation and Management:

  • Oversee and implement the creation and distribution of compelling content, including blog posts, whitepapers, social media content, and other materials relevant to the crypto community.
  • Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth

3.Social Media Engagement:

  • Manage and grow our social media presence on platforms such as X, LinkedIn, Reddit, and others.
  • Develop innovative campaigns and activities leveraging the latest trends in the crypto space.

4.Community Building and User Growth:

  • Foster and actively engage with the community through online forums, social media groups, and other platforms.
  • Implement strategies to build and maintain a strong and active community around our brand.
  • Work closely with external agencies to ensure the timely production of high-quality content.

5.Event Coordination:

  • Plan and execute participation in industry events, conferences, and meetups to enhance brand visibility.
  • Coordinate the organization of virtual and in-person events.

6.Collaborations and Partnerships:

  • Identify and establish strategic partnerships with influencers, crypto projects, and other relevant entities.
  • Collaborate with external partners to amplify marketing efforts.

7.Data Analysis:

  • Review and analyze the results of campaigns and experiments, and give further strategic optimization suggestions.

Job Requirements

  • Proficiency in both Chinese and English in spoken and written
  • Strong passion for working in a start-up environment
  • Understanding of cryptocurrency-related terminologies and trends
  • Experience in editing/writing/creating web3-related content and community management
  • 2+ years experience in launching web3 community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and managing social media: Instagram, Facebook, Telegram)
  • Excellent communication skills, and possess the ability to multitask with time management skills
  • A team player who is able to work with a diverse range of people and is adaptable to changes

We are seeking a dynamic, experienced and result-driven Marketing Manager to join our innovative Web 3 company. As a Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to promote our brand, products, and services within the rapidly evolving blockchain and cryptocurrency industry.

Responsibilities

1.Website Development and Optimisation:

  • To constantly optimise website to ensure product information, banners, medium blogs, media, etc are updated and that UI/ UX are on strategy with the brand
  • Work closely with IT Department / Developers on building of new websites or launching of services in providing and implementing content

2.Content Creation and Management:

  • Oversee and implement the creation and distribution of compelling content, including blog posts, whitepapers, social media content, and other materials relevant to the crypto community.
  • Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth

3.Social Media Engagement:

  • Manage and grow our social media presence on platforms such as X, LinkedIn, Reddit, and others.
  • Develop innovative campaigns and activities leveraging the latest trends in the crypto space.

4.Community Building and User Growth:

  • Foster and actively engage with the community through online forums, social media groups, and other platforms.
  • Implement strategies to build and maintain a strong and active community around our brand.
  • Work closely with external agencies to ensure the timely production of high-quality content.

5.Event Coordination:

  • Plan and execute participation in industry events, conferences, and meetups to enhance brand visibility.
  • Coordinate the organization of virtual and in-person events.

6.Collaborations and Partnerships:

  • Identify and establish strategic partnerships with influencers, crypto projects, and other relevant entities.
  • Collaborate with external partners to amplify marketing efforts.

7.Data Analysis:

  • Review and analyze the results of campaigns and experiments, and give further strategic optimization suggestions.

Job Requirements

  • Proficiency in both Chinese and English in spoken and written
  • Strong passion for working in a start-up environment
  • Understanding of cryptocurrency-related terminologies and trends
  • Experience in editing/writing/creating web3-related content and community management
  • 2+ years experience in launching web3 community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and managing social media: Instagram, Facebook, Telegram)
  • Excellent communication skills, and possess the ability to multitask with time management skills
  • A team player who is able to work with a diverse range of people and is adaptable to changes