Marketing Specialist (Influencer & content specialist)
About Skintific Malaysia
Skintific is a cutting-edge skincare brand dedicated to providing innovative and scientifically backed solutions for healthier skin. With a focus on repairing the skin barrier, Skintific formulates high-quality skincare products using their patented Trilogy Triangle Effect (TTE) technology, blending active ingredients with barrier-repairing components for effective results.
Job Description
- Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
- Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
- Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance
- Ensure that a brand remains recognizable, up to date, and exciting to customers
- Making sure that branding is consistent across advertising and campaigns
- Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
- Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
- Manage KOL/Influencer seeding for campaign to create brand awareness and publicity
In order to success in your application you MUST meet requirement below:
- Proven min. 2 years of working experience in Brand Marketing, KOL / Influencer Specialist, Digital Marketing,
- Fluent in English & Malay, both oral and written
- Bachelor's degree in Brand Communication or related major
- Experience handling beauty brand promotion or having a broad knowledge of beauty or skincare products is preferred
- An ability to think strategically to produce innovative and original ideas
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with the latest trends and marketing best practices
About Skintific Malaysia
Skintific is a cutting-edge skincare brand dedicated to providing innovative and scientifically backed solutions for healthier skin. With a focus on repairing the skin barrier, Skintific formulates high-quality skincare products using their patented Trilogy Triangle Effect (TTE) technology, blending active ingredients with barrier-repairing components for effective results.
Job Description
- Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
- Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
- Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance
- Ensure that a brand remains recognizable, up to date, and exciting to customers
- Making sure that branding is consistent across advertising and campaigns
- Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
- Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
- Manage KOL/Influencer seeding for campaign to create brand awareness and publicity
In order to success in your application you MUST meet requirement below:
- Proven min. 2 years of working experience in Brand Marketing, KOL / Influencer Specialist, Digital Marketing,
- Fluent in English & Malay, both oral and written
- Bachelor's degree in Brand Communication or related major
- Experience handling beauty brand promotion or having a broad knowledge of beauty or skincare products is preferred
- An ability to think strategically to produce innovative and original ideas
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with the latest trends and marketing best practices