Audience Development & Growth Head (Malaysia)

Full Time, onsite
Hello Health Group
Kuala Lumpur, Malaysia

Salary undisclosed

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About us:

Ready to be part of something extraordinary? Hello Doktor Malaysia, part of Hello Health Group, a premier health platform, is seeking talented individuals to join our team and make a meaningful impact on the health of millions in Malaysia.

If you're passionate about driving consumer and patient engagement through innovative digital health solutions, we want to hear from you! Help us build the leading digital health ecosystem in Malaysia. Apply today and be part of something extraordinary!

At Hello Health Group, we lead Asia in consumer and patient engagement, participation, and conversion. With over 36 million unique monthly users and a robust social media presence, we're at the forefront of digital health in Southeast Asia.

Your Job

We are looking for a data-driven Audience Development & Growth Head in Malaysia to spearhead our user acquisition and retention strategies while managing the editorial team at Hello Doktor. This role combines content strategy, SEO expertise, and CRM management to build and nurture our health & wellness-focused audience. You'll be responsible for creating scalable growth frameworks that drive user acquisition, engagement, and retention through strategic content initiatives and personalized user journeys.

Your Key Responsibilities:

User Growth Strategy & Implementation

Design and execute comprehensive growth strategies spanning SEO, content, and CRM channels
Build and optimize user acquisition funnels through organic and owned channels
Develop automated email and push notification workflows to drive user activation and retention
Create and manage personalized content journeys based on user segments and behaviors
Set and achieve quarterly user growth targets across key metrics (MAU, WAU, DAU)

SEO Leadership & Content Strategy

Lead technical SEO initiatives, including category architecture, internal linking, and content optimization
Develop data-driven content strategies based on keyword research and user intent
Coordinate with development teams on technical SEO implementations and improvements
Monitor and analyze SEO performance metrics to identify growth opportunities
Train and guide the content team on SEO best practices and content optimization

CRM & User Engagement

Design and implement user lifecycle marketing programs
Create segmentation strategies based on user behaviour, preferences, and engagement patterns
Develop personalized communication strategies across email, push, and in-app channels
Build retention programs targeting different user cohorts and engagement levels
Analyze user journey data to optimize conversion and retention rates

Leadership, Management & Strategy

Communicate company vision and provide clear direction to the team
Collaborate with key stakeholders to develop and communicate the audience strategy
Support commercial teams in developing and executing client content strategies
Recruit, train, and manage the editorial and SEO teams, fostering their growth and development
Oversee the daily operations of the content and SEO teams, ensuring efficient processes and quality output
Manage editorial budgets and make final publishing decisions

Your Profile

Bachelor's degree in Marketing, Digital Media, Communications, or related field
7+ years of experience in growth, SEO, or CRM roles, with at least 3 years in a leadership position
Proven track record of driving significant user growth through organic channels
Deep expertise in SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics platforms
Experience with CRM platforms and email marketing tools
Strong understanding of user acquisition metrics, funnel optimization, and cohort analysis
Experience managing and developing high-performing teams
Excellent project management and stakeholder communication skills
Fluent in English and local language (Bahasa Malaysia) with strong writing abilities

What We Offer

We are passionate individuals who are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.