Winnership - Brand Marketing (Intern)
- Internship, onsite
- Beiersdorf
- Kuala Lumpur, Malaysia
Salary undisclosed
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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
Key Accountabilities Your Profile
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
Key Accountabilities Your Profile
- Marketing Strategy
- Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape
- Consumer Understanding
- Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager
- Media & Communication Plan
- Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness
- Marketing Launch Plans
- Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner
- Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
- Key point of contact to manage external agencies/ business partners to meet the campaign deliverables
- Market Research
- Execute and value add to research projects planned in support of line manager
- Brand Image & Brand standard
- Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally
- Finance & Budgeting
- Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency
- Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews
- Team management
- Self-initiative to own career development plan.
- Courage & actively give and seek for feedback from line manager and colleagues
- Others
- Shall be responsible for safe-keeping and updating the medical devices list and the products artworks (hardcopy & Softcopy)
- Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
- Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved
- Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner
- To perform any ad-hoc duties assigned from time to time
- Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
- At least 3 -5 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus)
- High fluency and comprehension (Oral & Written) in English – Plus point: Malay and Chinese languages
- Microsoft Excel & Power point Savvy
- Strong leadership, self-initiator and high level of self-accountability
- Effective planning, time management, presentation, negotiation, communication and project management
- Persuasive & effective communication cross functions
- High problem-solving skill
- Entrepreneurship and ownership
- High sense or emergency
- Analytical mindset
- Positively motivated “Can-do attitude"
- Multitasker
- High awareness and passion for today’s trends and news
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
Key Accountabilities Your Profile
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
Key Accountabilities Your Profile
- Marketing Strategy
- Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape
- Consumer Understanding
- Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager
- Media & Communication Plan
- Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness
- Marketing Launch Plans
- Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner
- Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
- Key point of contact to manage external agencies/ business partners to meet the campaign deliverables
- Market Research
- Execute and value add to research projects planned in support of line manager
- Brand Image & Brand standard
- Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally
- Finance & Budgeting
- Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency
- Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews
- Team management
- Self-initiative to own career development plan.
- Courage & actively give and seek for feedback from line manager and colleagues
- Others
- Shall be responsible for safe-keeping and updating the medical devices list and the products artworks (hardcopy & Softcopy)
- Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
- Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved
- Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner
- To perform any ad-hoc duties assigned from time to time
- Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
- At least 3 -5 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus)
- High fluency and comprehension (Oral & Written) in English – Plus point: Malay and Chinese languages
- Microsoft Excel & Power point Savvy
- Strong leadership, self-initiator and high level of self-accountability
- Effective planning, time management, presentation, negotiation, communication and project management
- Persuasive & effective communication cross functions
- High problem-solving skill
- Entrepreneurship and ownership
- High sense or emergency
- Analytical mindset
- Positively motivated “Can-do attitude"
- Multitasker
- High awareness and passion for today’s trends and news
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor