Regional Commercial Manager

AIRSCREAM UK is looking for a Regional Commercial Manager who will be responsible for developing and growth of key customers as well as the generation of revenue from new businesses in assigned markets such as Australia & Southeast Asia countries. This role may have to close deals with established distribution and retail companies at senior management or director level.

Responsibilities and Accountabilities:

• Devise commercial sales strategies with the goal of increasing points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and ultimately user acquisition.
• Day-to-day management of multiple Key Accounts and Distributors in assigned markets.
• Plan, organize, and execute sales and field marketing strategies and plans.
• Develop SWOT and market/channel analysis and execute commercial strategies against analysis with data driven decision making.
• Work collaboratively with Trade Marketing to increase awareness and position at Retail.
• Work cross-functionally with HQ (United Kingdom), Regional Office / Team and other teams nationally.
• Proficient and or adept at using today’s sales technologies and software, to identify, analyze and act upon leads, opportunities, sales funnels, customer data.
• Selling and executing regional and national Trade Marketing and branding initiatives into existing and prospective accounts.
• Achieving OKR’s (KPI’s) set for the company, regional team and individual performance.
• Building deep “Trusted Advisor” relationships with key retail customers and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.
• Engaging in product training, demos, consumer awareness, branding and acquisition initiatives.
• Enthusiastically promoting the marketing message and product mix through direct discussions with retailers using data and analytical proficiency, as well as using influencing skills to promote a beneficial business plan for AIRSCREAM and our trade partners.
• Consistently representing yourself and applying AIRSCREAM company values in all business interactions. It is expected that the Commercial Managers will become passionate product and industry / category experts, as well as valuable business consultant / advisor whose analysis, judgment and knowledge of the consumer and industry dynamics makes for a valuable partner to all our customers, retail partners, distribution partners, etc.
• Possibly attend trade shows and events to market products.
• Possibly attend retailer and distributor product and sales training events.
• Drive retailer engagement and improve retailer satisfaction and advocacy.
• Create buzz and increase consumer demand for products.
• Communicate plans to leadership. Be able to develop compelling rationale or justification to gain approval for ideas as well as communicate results.
• Assess both successes and failures with actionable plans for continuous improvement.
• Focus on execution excellence to make things happen and achieved plan.

Personal and Professional Qualifications

• Minimum 4-5 years’ experience, CPG, Spirits, Tobacco and/or consumer electronics a plus.
• Willingness to operate out of your comfort zone in a new industry
• Candidate that has experience in FMCG industry would be an added advantage.
• Great communicator using technology (Powerpoint, Excel, teleconferences, etc.)
• Positive attitude and emotional IQ in a hyper-growth, fast paced, continually evolving environment.

AIRSCREAM UK is looking for a Regional Commercial Manager who will be responsible for developing and growth of key customers as well as the generation of revenue from new businesses in assigned markets such as Australia & Southeast Asia countries. This role may have to close deals with established distribution and retail companies at senior management or director level.

Responsibilities and Accountabilities:

• Devise commercial sales strategies with the goal of increasing points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and ultimately user acquisition.
• Day-to-day management of multiple Key Accounts and Distributors in assigned markets.
• Plan, organize, and execute sales and field marketing strategies and plans.
• Develop SWOT and market/channel analysis and execute commercial strategies against analysis with data driven decision making.
• Work collaboratively with Trade Marketing to increase awareness and position at Retail.
• Work cross-functionally with HQ (United Kingdom), Regional Office / Team and other teams nationally.
• Proficient and or adept at using today’s sales technologies and software, to identify, analyze and act upon leads, opportunities, sales funnels, customer data.
• Selling and executing regional and national Trade Marketing and branding initiatives into existing and prospective accounts.
• Achieving OKR’s (KPI’s) set for the company, regional team and individual performance.
• Building deep “Trusted Advisor” relationships with key retail customers and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.
• Engaging in product training, demos, consumer awareness, branding and acquisition initiatives.
• Enthusiastically promoting the marketing message and product mix through direct discussions with retailers using data and analytical proficiency, as well as using influencing skills to promote a beneficial business plan for AIRSCREAM and our trade partners.
• Consistently representing yourself and applying AIRSCREAM company values in all business interactions. It is expected that the Commercial Managers will become passionate product and industry / category experts, as well as valuable business consultant / advisor whose analysis, judgment and knowledge of the consumer and industry dynamics makes for a valuable partner to all our customers, retail partners, distribution partners, etc.
• Possibly attend trade shows and events to market products.
• Possibly attend retailer and distributor product and sales training events.
• Drive retailer engagement and improve retailer satisfaction and advocacy.
• Create buzz and increase consumer demand for products.
• Communicate plans to leadership. Be able to develop compelling rationale or justification to gain approval for ideas as well as communicate results.
• Assess both successes and failures with actionable plans for continuous improvement.
• Focus on execution excellence to make things happen and achieved plan.

Personal and Professional Qualifications

• Minimum 4-5 years’ experience, CPG, Spirits, Tobacco and/or consumer electronics a plus.
• Willingness to operate out of your comfort zone in a new industry
• Candidate that has experience in FMCG industry would be an added advantage.
• Great communicator using technology (Powerpoint, Excel, teleconferences, etc.)
• Positive attitude and emotional IQ in a hyper-growth, fast paced, continually evolving environment.