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Content Creation & Management: • Develop, write, and edit content for articles, newsletters, social media, websites, and other channels. • Collaborate with design and multimedia teams to produce visually engaging content (e.g., videos, infographics, and visuals). • Create content tailored to different stages of the customer journey and personas SEO & Analytics: • Optimize content for search engines (SEO) to improve organic visibility and rankings. • Conduct keyword research and integrate strategic keywords into content. • Track, analyze, and report on content performance using tools like Google Analytics, SEMrush, or Sensor. Campaign Strategy: • Plan and execute content marketing campaigns that align with overall marketing goals. • Partner with cross-functional teams to ensure consistent messaging and branding across channels. • Repurpose existing content for various formats (e.g., blogs into videos or infographics). Collaboration & Research: • Work with internal teams (e.g., product, sales, and customer success) to identify content opportunities and trends. • Stay updated on industry trends, competitor strategies, and audience preferences to inform content strategy.