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Manager, Media Planning

Salary undisclosed

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Overview
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are
responsible for one in every three ads you see globally. We are currently looking for a Manager, Media Planning to join us. In this role, you will be responsible as the second in command for all
media strategy and planning across the FMCG client in Malaysia and Singapore. You will be required to manage the complexity of the brand portfolio while mentoring a team of planners. As a manager, you will be required to wear multiple hats – thinker, translator, mentor, and executor. You will
be constantly challenged to shift gears between strategic thinking and execution nuts and bolts. The
client is among the top advertisers across the world and Malaysia and Singapore are no different. This is a large business for EssenceMediacom with tight systems and processes in place which you will be required to adopt and adapt to quickly.

Reporting to:
This role reports to: Business Director

3 best things about the job:
  • Learning beyond Media. The best part of EssenceMediacom is that it is not only a Media Agency but works as a partner for its clients providing solutions across Media and outside Media.
  • An empowering environment which lets you set your own pace. You can be a young leader if
you feel like or can be an underling to one of the greatest media minds in the industry.
  • EssenceMediacom has largely made up of Multinational clients. Which will give you immense exposure of understanding, working and being part of a larger network.

In this role, your goals will be:

In 3 months:
  • Complete working knowledge of all systems, processes and deliverables set up specifically for the client media operations
  • Complete knowledge of client-agency relationship matrix along with relationships with regional/local creative agency partners and GroupM Malaysia key contacts
In 6 months:
  • Complete knowledge of Malaysia media landscape – key media owners/contacts, trends, opportunities
In 12 months:
  • Be the trusted advisor for clients operating with no/minimal supervision from senior team members in the team
What your day job looks like at GroupM:
  • Deliver media planning solutions for all brands across the Malaysia and Singapore portfolio
  • Develop an accountable media mix based on target audience insights, market landscape, competitive analysis and consumer purchase behavior
  • Stellar ownership of media plans – full accountability, in-depth and hands-on knowledge of
portfolio
  • Deliver monthly, quarterly reporting and deliverables with impeccable timing
  • Serve as the key client contact from EssenceMediacom planning team
  • Develop integrated media solutions. The team is already hybrid in planning and implementation,
and you will be required to be hands-on with planning on all media including TV, online video, social mainly
What you’ll bring:
  • Obsession with process efficiency and project management
  • Demonstrated ability to dive deep into data, keep focus on core objective and mine actionable
insights
  • Strong quantitative aptitude and TV planning fundamentals including – optimization, channel
selection, strategic media priorities and touchpoint evaluation
  • Full working knowledge and perspective of/on multi-screen planning
  • In-depth knowledge of online video planning – 3rd party verification like DAR, MOAT
  • Strong eye for balancing efficiency as well as effectiveness in planning and execution
  • Budget management, tracking and reporting with 100% accuracy
  • Good leadership and team management experience. This role has direct reports and will
require constant mentoring.
  • Strong relationship development and management skills with media owners and client alike
  • Strong client servicing skills – you will be key point of contact between the planning team and
client. The team works independently but you will be required to be on top of each and every
project to address client concerns/queries
  • Effective presentation i.e. concise, brief and data based – both written and verbal to convince senior management teams at client
  • Self-motivated

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.


About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya. Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30.
You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless
growth opportunities for marketing, media and branding professionals, we provide the support to
enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with