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Jobs or company...

CRM Marketing Specialist

Salary undisclosed
Checking job availability...
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Description

Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.

We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.

ABOUT THIS ROLE

Join Ria as a CRM Marketing Specialist and play a pivotal role in shaping customer engagement strategies across digital and retail channels. In this role, you’ll develop, test, and deploy personalized, multichannel CRM campaigns—spanning email, push notifications, SMS, and more—to enhance the customer lifecycle and retention efforts. You’ll collaborate closely with cross-functional teams, manage campaigns across diverse regions, and utilize analytics to optimize performance and drive measurable growth. This is an exciting opportunity to contribute to a global, multicultural organization dedicated to innovation, inclusivity, and creating meaningful customer experiences.

ROLES & RESPONSIBILITIES

  • Campaign Development: Build, test, and deploy CRM campaigns across multiple countries, considering language preferences, and encompassing digital, retail, and omnichannel executions
  • Multichannel Execution: Implement CRM campaigns with personalization and dynamic content across email, push notifications, in-app messages, SMS, and web push channels.
  • Customer Engagement Strategies: Contribute to strategic discussions on engaging customers throughout their lifecycle stages, developing and building nurture workflows for users in your region.
  • Campaign Management: Execute campaigns according to our Marketing Content Calendar and expansion playbooks for new countries in your region.
  • Quality Assurance: Oversee the QA and deployment process for your CRM initiatives, ensuring accuracy and effectiveness.
  • Cross-Functional Collaboration: Partner with internal marketing teams, including design and content, to coordinate campaigns, assets, and execution.
  • Regional Coordination: Liaise with Country Managers and Revenue teams across your region to deploy corridor-specific messaging designed to convert and retain users across digital and retail customer journeys.
  • Testing and Optimization: Build strong relationships with other regional CRM marketing teams to collaborate on testing strategies for your customer cohort, including channel selection, content, timing, and offers.

POSITION REQUIREMENTS

  • Experience: 1-3 years in CRM, lifecycle, or email marketing.
  • Technical Skills: Experience with at least one major Email Service Provider (we use Iterable).
  • Campaign Management: Knowledge of campaign management and experience deploying lifecycle tactics.
  • Quality Assurance: Familiarity with QA processes (we use Email on Acid), with bonus points for experience working with multiple translated email versions.
  • Analytical Aptitude: Ability to analyze marketing metrics to determine campaign effectiveness and areas for improvement.
  • Organizational Skills: Proficiency in managing multiple deliverables and competing timelines.
  • Communication: Strong verbal and written communication skills in both English and Spanish.
  • Curiosity: A desire to learn more about lifecycle marketing and the money transfer industry.

PERKS & BENEFITS

  • Healthcare
  • Retirement Plan
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!

Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Check out our website to learn more about the company at: http://www.riamoneytransfer.com/

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.