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Customer Insight & Research Analyst
Ecosystem Optimization:
Analyse and evaluate our current customer experience ecosystem, identifying areas for improvement. (All verticals)
Develop strategies to optimize the customer journey across multiple channels, including online platforms, social media, and physical touchpoints.
Collaborate with cross-functional teams to implement ecosystem enhancements and streamline processes.
Project Management:
Lead customer experience projects from inception to completion and to develop project plans, schedules, and budgets, and monitor progress against milestones.
Track and analyse data in a timely manner to ensure that the outputs of projects/initiatives are achieved; identify key issues and risks, report accordingly to management and propose solutions to be implemented.
Data Analysis and Insights:
Gather and analyze customer data from various sources, including surveys, focus groups, social media, and transactional data.
Use statistical and analytical tools to interpret data and generate insights.
Translate data and research findings into actionable insights and recommendations for various departments.
Utilize customer data and feedback to identify trends, opportunities, and pain points in the customer journey. Resolve problems through data analysis, provide efficient reporting and effective communication
Apply your business acumen and analytical skills to diagnose external market dynamics and provide relevant insights. Provide well-founded recommendations to support key business decisions and drive outcomes.
Develop customer and consumer insights that are actionable
Market Research & Trend Analysis:
Conduct primary and secondary market research to understand market trends, competitive landscape, and customer needs.
Design and implement research methodologies, including surveys, interviews, and observational studies.
Monitor and analyze industry trends, consumer behavior, and market dynamics.
Identify emerging trends and provide strategic recommendations to capitalize on new opportunities.
Continuously improve research processes and techniques to enhance the quality and impact of insights
Job Types: Full-time, Permanent
Pay: RM3,800.00 - RM4,200.00 per month
Benefits:
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance
Schedule:
- Day shift
Experience:
- Research Agency: 2 years (Preferred)
- Data: 2 years (Preferred)
- Project management: 2 years (Preferred)