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E-Commerce Marketing Executive (High-Growth Opportunity)

RM 3,500 - RM 4,800 / month

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About the Role

We’re looking for a highly driven and strategic E-Commerce Marketing Executive to be the right-hand person to our founder, helping scale Barely into the #1 women’s essentials brand in Southeast Asia.

If you love analyzing ad performance, creating high-converting campaigns, working with influencers, and executing eCommerce strategies that drive revenue, this role is for you. You’ll be involved in every aspect of growing a high-performing DTC brand, from ad creative management to sales data analysis and product launches.

This is a fully remote, full-time position, perfect for someone obsessed with growth, data, and performance marketing. You will work directly with the founder and have a huge impact on the company’s success.

Key Responsibilities

Ad Performance & Growth Optimization

  • Ideate & manage ad creatives – Work with designers & videographers to produce high-converting ad creatives (Meta, TikTok, Google).
  • Ad Analysis & Reporting – Track & analyze ROAS, CPA, Hook Rate, Hold Rate, CPMs, and adjust campaigns accordingly.
  • Optimize Paid Channels – Ensure Meta, TikTok Ads, Google Ads, Shopee & Lazada campaigns are scalable & profitable.

Influencer & UGC Management

  • Oversee & manage influencer partnerships – Source, negotiate, and coordinate UGC creators that align with our brand.
  • Develop long-term influencer strategies – Identify top-performing influencers for ongoing brand partnerships & ambassador deals.

Growth Strategy & Execution

  • Plan Quarterly Growth Strategies – Work directly with the founder to map out the next quarter’s marketing plan.
  • Product Launch Execution – Oversee successful product rollouts, ensuring the website, ads & marketing strategy are aligned.
  • Website & Conversion Optimization – Ensure product listings, landing pages & overall site experience drive conversions.

Multi-Channel Marketing Execution

  • Oversee and optimize Shopee, Lazada, Meta Ads, Google Ads, and TikTok Shop.
  • Ensure cross-platform consistency and align promotions, campaigns & messaging across all channels.