Digital Marketing Executive

Job Scope

As a Digital Marketing Executive – Digital Content, you’ll play a key role in highly organized and detail-oriented Digital Content Executive to manage content, promotions, and email marketing across MYDIN's E-Commerce website, MYDIN App and Email Marketing channels. This role requires strong coordination skills to ensure seamless execution of promotions, content uploads, and digital campaigns on time.

Additionally, you’ll be responsible for tracking communications performance, analyzing data, and providing key insights for continuous improvements & enhancements.

Duties and responsibilities

· Upload and manage promotions, ensuring accuracy in start and end dates.

· Track weekly promo deliverables and ensure timely execution.

· Coordinate promo materials (A4 PDFs, Web Banners, Promo Page Covers, App covers & eDM) and ensure they are uploaded correctly & cohesively

· Upload and manage all current promotions with proper linking and scheduling.

· Ensure promotions are only visible within their active period.

· Schedule and manage push notifications for promotions and MYDIN Rewards updates.

· Plan, schedule, build, and execute MYDIN's email marketing campaigns.

· Ensure timely scheduling of emails, coordinating with Digital, Marketing, CRM & Marketing teams.

· Optimize email performance through A/B testing, segmentation, and content improvements.

· Analyze campaign performance & insights to provide insights for constant improvement.

· Track and report key social media metrics, analyzing engagement, reach, and ROI to optimize strategies with weekly and monthly reports.

· Ensure all posts are polished, brand-aligned, and compliant with MYDIN’s content guidelines

· Responsible to carry out any other task instructed by the management from time to time.

Qualifications

· Education

i. Preferably at least Diploma, Higher Diploma or a recognized Degree

· Specialized knowledge

i. Basic knowledge of digital marketing tools (push notifications, email marketing platforms, content uploads (Sales Force, Emarsys, UseInsider)

· Skills

i. Experience in basic designing

ii. Strong organizational skills with the ability to manage multiple promotions and deadlines

iii. Detail-oriented to ensure accurate content uploads and email execution

· Abilities

i. Good interpersonal skill and able to work with any persons as a team.

ii. Agility & multitasking, you thrive in fast-moving environments, handling multiple projects while meeting deadlines

· Personal Qualities

i. Pleasant personality and willing to help others.

ii. Able to work independently with guidance.

iii. Confident and comfortable working with a broad range of customer, from general workers to directors.

iv. Good time management and multitasking abilities.

v. Have a systematic work flow.

· Experience

i. 2-3 minimum years of experience in related area.

Job Scope

As a Digital Marketing Executive – Digital Content, you’ll play a key role in highly organized and detail-oriented Digital Content Executive to manage content, promotions, and email marketing across MYDIN's E-Commerce website, MYDIN App and Email Marketing channels. This role requires strong coordination skills to ensure seamless execution of promotions, content uploads, and digital campaigns on time.

Additionally, you’ll be responsible for tracking communications performance, analyzing data, and providing key insights for continuous improvements & enhancements.

Duties and responsibilities

· Upload and manage promotions, ensuring accuracy in start and end dates.

· Track weekly promo deliverables and ensure timely execution.

· Coordinate promo materials (A4 PDFs, Web Banners, Promo Page Covers, App covers & eDM) and ensure they are uploaded correctly & cohesively

· Upload and manage all current promotions with proper linking and scheduling.

· Ensure promotions are only visible within their active period.

· Schedule and manage push notifications for promotions and MYDIN Rewards updates.

· Plan, schedule, build, and execute MYDIN's email marketing campaigns.

· Ensure timely scheduling of emails, coordinating with Digital, Marketing, CRM & Marketing teams.

· Optimize email performance through A/B testing, segmentation, and content improvements.

· Analyze campaign performance & insights to provide insights for constant improvement.

· Track and report key social media metrics, analyzing engagement, reach, and ROI to optimize strategies with weekly and monthly reports.

· Ensure all posts are polished, brand-aligned, and compliant with MYDIN’s content guidelines

· Responsible to carry out any other task instructed by the management from time to time.

Qualifications

· Education

i. Preferably at least Diploma, Higher Diploma or a recognized Degree

· Specialized knowledge

i. Basic knowledge of digital marketing tools (push notifications, email marketing platforms, content uploads (Sales Force, Emarsys, UseInsider)

· Skills

i. Experience in basic designing

ii. Strong organizational skills with the ability to manage multiple promotions and deadlines

iii. Detail-oriented to ensure accurate content uploads and email execution

· Abilities

i. Good interpersonal skill and able to work with any persons as a team.

ii. Agility & multitasking, you thrive in fast-moving environments, handling multiple projects while meeting deadlines

· Personal Qualities

i. Pleasant personality and willing to help others.

ii. Able to work independently with guidance.

iii. Confident and comfortable working with a broad range of customer, from general workers to directors.

iv. Good time management and multitasking abilities.

v. Have a systematic work flow.

· Experience

i. 2-3 minimum years of experience in related area.