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Performance Marketing Specialist

Salary undisclosed

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Key Responsibilities

  • Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements, including conversion rates and bidding strategies, to maximize impact.
  • Data-Driven Analysis: Employ advanced analytics to dissect campaign data, evaluate keyword costs, and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks, fostering informed decision-making.
  • Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics, ensuring actionable insights for continuous improvement.
  • Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices, applying this knowledge to keep our campaigns at the forefront of the industry.
  • Team Empowerment: Mentor team members in Paid Search excellence, guiding their campaigns towards success and encouraging the adoption of innovative strategies.
  • Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic non-brand campaigns.
  • Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels, embracing experimentation to uncover growth avenues and expand our digital footprint.
  • Optimize for Success: Improve campaign efficiency by conducting ad copy tests, carrying out continuous optimizations, and ensuring campaigns perform at their peak levels.

Requirements

  • Experience: Minimum 3-5 years in paid search (advanced Google and Bing skills required) and 3+ years using Google Analytics, Looker, or similar tools
  • Language Skills: Proficiency in written and spoken English.
  • Track Record: Proven lead generation and audience growth capabilities.
  • Team Player: Ability to collaborate effectively with diverse teams and regions.
  • Tools: Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360 and basic knowledge of Asana or similar tools.

Key Responsibilities

  • Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements, including conversion rates and bidding strategies, to maximize impact.
  • Data-Driven Analysis: Employ advanced analytics to dissect campaign data, evaluate keyword costs, and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks, fostering informed decision-making.
  • Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics, ensuring actionable insights for continuous improvement.
  • Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices, applying this knowledge to keep our campaigns at the forefront of the industry.
  • Team Empowerment: Mentor team members in Paid Search excellence, guiding their campaigns towards success and encouraging the adoption of innovative strategies.
  • Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic non-brand campaigns.
  • Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels, embracing experimentation to uncover growth avenues and expand our digital footprint.
  • Optimize for Success: Improve campaign efficiency by conducting ad copy tests, carrying out continuous optimizations, and ensuring campaigns perform at their peak levels.

Requirements

  • Experience: Minimum 3-5 years in paid search (advanced Google and Bing skills required) and 3+ years using Google Analytics, Looker, or similar tools
  • Language Skills: Proficiency in written and spoken English.
  • Track Record: Proven lead generation and audience growth capabilities.
  • Team Player: Ability to collaborate effectively with diverse teams and regions.
  • Tools: Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360 and basic knowledge of Asana or similar tools.